Categoria: Tendências

Amidst the artificial intelligence hype cycle, ALDO shoe and accessories retailer is working to lay its own internal AI foundations, expectant that tools goes from hopeful hypotheticals to mechanisms that deliver business results.

ID bridging, and its darker form ID spoofing, are casting a longer shadow in the programmatic market.

Berger, senior vp of innovation for Publicis Media, finds testing new technologies is often about building off of existing trends – and being able to embrace rapid testing.

Agencies and brands continue to study Gen Alpha’s distinction from Gen Z as they prepare to adapt their marketing tactics and strategies to court this even-younger generation.

At the moment, EA has four active job listings for ad tech roles, which went up on various job boards beginning in late May and as recently as last week. The jobs are based across EA’s various offices, with the majority located in the company’s headquarters in Redwood City, California.

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