Categoria: Tendências
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How data clean rooms are enhancing retail media transparency and effectiveness
Parbinder Dhariwal, vice president, general manager, CVS Media Exchange Retail media networks have grown tremendously in recent years, and the market shows no signs of slowing down. A recent forecast predicts that retail media will be the fastest-growing market segment in the next three years, with spending expected to more than double to over $100
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Adobe, Barkley, CNBC News + Salesforce, Samsung and Bloomberg are among this year’s Digiday Video and TV Awards shortlist nominees
This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns. Adobe emerged as a top finalist for Best Connected TV Platform, showcasing innovative
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2024 Google SERP Features: New Strategies To Gain Visibility
With all of the updates to Google’s SERP features, it can be a challenge to know which strategies can keep you visible in the midst of recent developments. Let us help. Watch this on-demand webinar for a deep dive into all things SERP features, what they are, and why they’re important for your own business.…
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How embracing sustainability became a strategic imperative for publishers
Eric Shih, Chief Operating Officer, Cedara From government and industry regulatory requirements to corporate decarbonization efforts, brands and media suppliers face pressure to adopt a path to achieving zero carbon emissions — ad net zero. The growth of digital advertising and its colossal energy consumption — from data centers to servers, from transmission networks to
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An Introduction to Google Tag Manager
Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or fears you had about using the tool, arming you with all the knowledge you need to get started.
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Messy Middle: Using Human Biases To Optimize For User Satisfaction
Go beyond linear purchase funnels. Understand what drives user behavior and how to optimize your content strategy with this insightful post. The post Messy Middle: Using Human Biases To Optimize For User Satisfaction appeared first on Search Engine Journal.
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Google Keyword Planner: How To Use The Free Tool For SEO
Unsure if a paid keyword research tool is right for you? Ease into it with Google Keyword Planner using our step-by-step guide. The post Google Keyword Planner: How To Use The Free Tool For SEO appeared first on Search Engine Journal.
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The 12 Best Affiliate Marketing Programs to Try
Learn how to generate extra income with our list of the top affiliate marketing programs.
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Why multicultural needs to be part of general marketing investments, especially for Gen Z
When it comes to multicultural strategies, agencies are now thinking beyond communities, languages and age – as well as striving internally to shape their organization’s workforce representation and culture.
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Think Like a Director To Build a Scalable Employee Content Network
Recent research finds that almost nine out of 10 C-suite B2B marketers believe tapping employees as influencers holds immense value. But how do you scale your content efforts to enable those creators? Think like a movie director. Here’s how.