Agencies and brands continue to study Gen Alpha’s distinction from Gen Z as they prepare to adapt their marketing tactics and strategies to court this even-younger generation. The short answer seems to be: Look to channels like YouTube, influencers and gaming.
Interactive agency Razorfish and video ad platform Precise TV in June and July released findings on the Gen Alpha cohort and their parents, diving into some of their social behaviors and media trends challenging stereotypes, as well as the particular educational and gaming content that will most appeal to this group.
Razorfish studied 3,474 Alpha participants and their parents based in nine markets globally. Precise TV surveyed U.S. families with 3,000 kids ages 2 to 12.
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