Categoria: Tendências
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GEO Is A Distraction: Here’s Where The Real Opportunity Is
Universal Cart, UCP, WebMCP, intelligent eyewear: the agentic web is arriving. Marie Haynes maps the opportunities most businesses are ignoring. The post GEO Is A Distraction: Here’s Where The Real Opportunity Is appeared first on Search Engine Journal.
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The Junior Hiring Gap Your 2027 Marketing Budget Should Name
Make junior hiring an explicit part of your 2027 SEO budget, with defined learning roles and a scorecard that tracks unfilled seats. The post The Junior Hiring Gap Your 2027 Marketing Budget Should Name appeared first on Search Engine Journal.
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How Rank Trackers Say They Handle Suspect Google Results
Rank trackers describe how they check suspect Google results, what customers see during checks, and what they say about reprocessing and past results. The post How Rank Trackers Say They Handle Suspect Google Results appeared first on Search Engine Journal.
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AI search strategy: 4 layers of brand visibility
An AI search strategy starts with diagnosis. Rewriting content won‘t help if AI can‘t reach your site or keeps describing your brand wrong.
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Best AI Consistent Character Generation Tools in 2026
Best AI Consistent Character Generation Tools in 2026 Creating a character is one thing, but keeping that character consistent across multiple images, scenes, and videos can be much more challenging. A character may look different from one generation to the next, with changes in facial features, hairstyles, clothing, […] The post Best AI Consistent Character…
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Moz & Profound Partner to Connect SEO and AI Visibility
Moz partners with Profound to deliver industry-leading SEO metrics and citation data directly inside Profound’s AI marketing platform.
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AI boosts discovery but reviews still seal the deal, new research shows
ChatGPT is where 16% of shoppers start looking for products. However, only 9% go there to actually buy something.
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Future of Marketing Briefing: Advertisers have more ways than ever to choose a holdco, and free holdcos to choose from
Fewer holdcos, more ways to pick one: inside the changing agency pitch.
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Creators say it’s difficult to make money from news — with platform rules and brand guidelines
With more people getting news from creators than traditional media, those creators are still trying to build sustainable businesses.
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Omnicom said its integration of IPG is nearly done, and the results are starting to show it
As organic revenue grows and margins increase, Omnicom CEO John Wren said the fruits of the effort to buy IPG are starting to pay off.