Categoria: Tendências

Apple’s WebKit announced a new MCP server for Safari that enables AI-based website debugging for SEO and Core Web Vitals. The post Safari’s New MCP Server Enables AI Debugging For SEO And CWV appeared first on Search Engine Journal.

Google filed AI visibility under search. Stop treating it as a separate workstream with its own budget and its own quarterly report. The post Google Put AI Visibility Inside The SEO Tool On Purpose appeared first on Search Engine Journal.

Copyright complaints can remove live pages from Google search before the dispute is resolved. Here’s how the takedown process works and how to spot it. The post Fake DMCA Complaints Keep Erasing Real Pages From Google – What To Watch For appeared first on Search Engine Journal.

Six audits. One failure. The fix took five minutes. Here’s what Lighthouse 13.3’s Agentic Browsing category actually tells you, and what it doesn’t. The post Lighthouse Fails Your Llms.txt Without Markdown Links appeared first on Search Engine Journal.

Where AI Overview clicks go, what agents skip on sites they can’t read, and who’s leaving Bing, plus the rest of the week’s search news. The post Where Clicks Go, What Agents Skip, Who’s Leaving Bing – SEO Pulse appeared first on Search Engine Journal.

Technical SEO now sits at the center of AI search readiness, giving LLMs the structure and signals they need to retrieve and cite content. The post AI Search Is Nothing Without SEO & It Knows It appeared first on Search Engine Journal.

Bose has a new entertainment division. Its CMO hasn’t used a creative agency in five years. The two things are related.

To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.

John Mueller points to a Google case study showing how customizable layouts can skew which element the browser measures as LCP, plus the fixes. The post Google’s Mueller Flags A Case On Why LCP Fixes Miss the Target appeared first on Search Engine Journal.

Google Search now takes searchers directly to a domain’s AMP host pages, ending the viewer/cache serving path. AMP still ranks as normal. The post Google Ends Cache-Served AMP Pages In Search appeared first on Search Engine Journal.