Categoria: Tendências

Use your first 30 days as a growth leader to identify where B2B buyers lose trust and rethink the channels meant to engage them. The post Your First 30 Days As A Growth Leader – The Challenge From Day One appeared first on Search Engine Journal.

Google is planning to reinvent Discover to become an AI Concierge with a tighter integration with YouTube. The post Google Discover To Undergo Dramatic Changes appeared first on Search Engine Journal.

Learn how to build an AI visibility dashboard that shows whether the pages AI cites are the ones earning Google clicks.

Anthropic’s Thariq Shihipar says Artifacts brings project information and agent activity into one interface, giving users more oversight. The post Anthropic’s Thariq Shihipar Recommends Using Artifacts appeared first on Search Engine Journal.

Agencies like Goodway Group are incorporating synthetic data stacks into media planning, while clients use the tech for product design and creative strategy.

Despite the hype around agentic media buying, some publishers remain skeptical of its potential to deliver meaningful revenue.

Pepsico’s Ramon Laguarta used a recent appearance in front of investors to champion the company’s decision to hand its global media account to Publicis Groupe.

A week after Apple’s Safari block, the ad industry is still waiting for the other shoe to drop.

As more young folks seek to enter the creator economy, universities are offering classes covering every layer of the still-growing ecosystem.

Open job listings describe teams that generate and recommend AI content for Discover, plus a design lead to turn it into a proactive concierge experience. The post Google Is Hiring To Generate AI Content For Discover appeared first on Search Engine Journal.