Categoria: Tendências

AI’s impact outpaced our ability to measure it in H1 2026. Indig’s citation data, agent share shifts, and the intelligence-versus-agency split explain what changes next. The post AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands appeared first on Search Engine Journal.

AI search only feels like a new sport to the people who were never really training. Here’s what actually changed, and what didn’t. The post AI Search Only Feels New If Your SEO Was Shallow appeared first on Search Engine Journal.

YouGov data shows Claude and OpenAI doubling Gen Z consideration while U.S. trust in AI assistants sits at 28%, a gap that reshapes GEO plans. The post Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue appeared first on Search Engine Journal.

Google’s former Chief Scientist explains why AI models are less important and why context engineering increasingly matters more. The post Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering appeared first on Search Engine Journal.

The four arguments used to sell llms.txt would pass a text file about cats. Here’s why that matters for every GEO tactic you’re buying. The post How Cats.txt Showed LLMs.txt Evidence Is GEO Astrology appeared first on Search Engine Journal.

Unlock the AEO playbook and discover how to stay visible in an AI-driven search landscape and earn valuable citations. The post The AEO Playbook: How to Get Cited & Stay Visible appeared first on Search Engine Journal.

Creator agencies are either rebuilding themselves as entertainment companies or launching as one from day one.

Marketers are carving out budgets for AI search, but research suggests execution, measurement and content strategies are still catching up.

Media buyers say ad units created to influence AI bots and scrapers could be valuable, but there are some major caveats.