Categoria: Tendências
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Google Search Team Explains The “It Depends” Response
Why Google’s SEO advice often sounds vague: Search Relations team explains the reasons behind “it depends” answers. The post Google Search Team Explains The “It Depends” Response appeared first on Search Engine Journal.
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WTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient
This WTF guide, sponsored by Index Exchange, explores what sell-side decisioning is, how it is reshaping the programmatic supply chain and how both publishers and marketers can benefit from applying inventory, audience and quality insights using data available from the supply side to help make buying smarter, faster and more precise. Historically, programmatic decision-making has
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WTF is sell-side decisioning?
With programmatic processes speeding up, publishers and SSPs can do more merchandising of impressions before they are put up for auction through sell-side decisioning tactics.
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Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well
Why regular PPC audits matter, how to approach them strategically, and what to look for when evaluating spend, performance trends, and campaign management styles. The post Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well appeared first on Search Engine Journal.
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The 4 Best Social Media Scheduler Apps to Boost Engagement in 2025
The 4 Best Social Media Scheduler Apps to Boost Engagement in 2025 Managing your social media presence isn’t just about staying active — it’s about staying ahead. Whether you’re a solo content creator, a small business owner, or part of a growing team, scheduling and automating your social […] The post The 4 Best Social…
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The Truth About LLM Hallucinations With Barry Adams
Shelley Walsh speaks with Barry Adams on why AI search sacrifices accuracy for convenience – and why publishers can’t afford to play along. The post The Truth About LLM Hallucinations With Barry Adams appeared first on Search Engine Journal.
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7 Content Editing Tools Recommended by Our Editors
Our recommended list of content editing tools includes Content Optimizer, ChatGPT Canvas, and Grammarly.
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Your Next Time Saver: How To Use AI To Save Time On Hosting Maintenance, Agency Edition
Find out how effective hosting maintenance can boost your efficiency and prevent website crises for client sites. The post Your Next Time Saver: How To Use AI To Save Time On Hosting Maintenance, Agency Edition appeared first on Search Engine Journal.
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WPP’s clients see Mark Read’s exit as both a risk and an opportunity
With Read on his way out and Mars pulling back,, WPP has fewer assumptions to rely on.
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Known quietly grades the work of bigger agencies as it tries to empower the word ‘agency’
The Skeptic app/platform developed over the last few years is being used by some clients to back-check media planning and investment.