Categoria: Tendências

Fast Company and Inc. are tightening up their paywalls as part of a larger strategy shift to grow consumer revenue at Mansueto Ventures, in light of referral traffic challenges.

Although 1440 has used the CPA and CPC pricing models in past years, the newsletter company is currently focused on CPM pricing due to its larger scale and the direct relationships it has built with advertisers.

It’s hard to deny that AI will have a larger part of media buying — even as marketers will stall, resist and negotiate every inch of the way.

This week’s Future of TV Briefing looks at how live sports will likely be used by TV networks and streaming services in this year’s upfront to drive advertiser demand for non-sports programming.

OpenAI integrates free image generation into GPT-4o, creating context-aware visuals with text capabilities for all users. The post OpenAI Rolls Out GPT-4o Image Creation To Everyone appeared first on Search Engine Journal.

The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This year’s nominees prioritized technology-driven storytelling, strategic brand partnerships and immersive and interactive experiences.  Snapchat and LEGO stand out in the Best Emerging Technology Campaign category for the pair’s redefined digital play with

Google lawsuits may change the search engine’s dominance in search and ads. AI competition and political shifts could impact your traffic. Here’s what to know. The post Checking In: Where Are We With The Google Lawsuits? appeared first on Search Engine Journal.

Dive into the essence of community building in marketing and discover its impact on growth and brand loyalty. The post Community Building For Marketers: Finding Your Why appeared first on Search Engine Journal.