Categoria: Tendências

Why Google’s SEO advice often sounds vague: Search Relations team explains the reasons behind “it depends” answers. The post Google Search Team Explains The “It Depends” Response appeared first on Search Engine Journal.

This WTF guide, sponsored by Index Exchange, explores what sell-side decisioning is, how it is reshaping the programmatic supply chain and how both publishers and marketers can benefit from applying inventory, audience and quality insights using data available from the supply side to help make buying smarter, faster and more precise. Historically, programmatic decision-making has

With programmatic processes speeding up, publishers and SSPs can do more merchandising of impressions before they are put up for auction through sell-side decisioning tactics.

Why regular PPC audits matter, how to approach them strategically, and what to look for when evaluating spend, performance trends, and campaign management styles. The post Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well appeared first on Search Engine Journal.

Shelley Walsh speaks with Barry Adams on why AI search sacrifices accuracy for convenience – and why publishers can’t afford to play along. The post The Truth About LLM Hallucinations With Barry Adams appeared first on Search Engine Journal.

Our recommended list of content editing tools includes Content Optimizer, ChatGPT Canvas, and Grammarly.

Find out how effective hosting maintenance can boost your efficiency and prevent website crises for client sites. The post Your Next Time Saver: How To Use AI To Save Time On Hosting Maintenance, Agency Edition appeared first on Search Engine Journal.

With Read on his way out and Mars pulling back,, WPP has fewer assumptions to rely on.

The Skeptic app/platform developed over the last few years is being used by some clients to back-check media planning and investment.