Categoria: Tendências
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Why news publishers are getting into the sports business coverage
Yahoo and Dow Jones are betting on the booming sports business beat, launching new verticals to capture high-value audiences and advertisers.
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WTF are brand health metrics?
Marketers are once again starting to favor brand health over performance, as returns drop and AI modeling tools proliferate.
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Ad Tech Briefing: Yahoo pairs with Kochava to pitch ‘agentic’ DSP workflows
Ad tech companies seek to redefine themselves as Yahoo’s StationOne integration advances interoperability push.
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Retailers are rushing to build AI apps. It’s unclear if shoppers will use them
There are almost 900 apps on ChatGPT and 353 Claude connectors, according to AppDiscoverability.com, which tracks AI app data.
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Some micro influencers find promising security in brand ownership over sponsorships
Brand partnerships are undergoing a structuring overhaul. Here’s why some influencers are trading short-term cash for equity stakes.
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Google On Keyword Fragmentation And User Needs In AI Search
Google’s Liz Reid unpacks consequential changes to user search behavior that also impact how to approach SEO. The post Google On Keyword Fragmentation And User Needs In AI Search appeared first on Search Engine Journal.
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Google On AI Search & Why Browsy Queries Favor Full SERPs
Google’s Liz Reid says AI Mode is suited to complex follow-up queries, while browsy searches may still benefit from the full search results The post Google On AI Search & Why Browsy Queries Favor Full SERPs appeared first on Search Engine Journal.
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Optmyzr Report Finds Google Ads Engagement Rising While Efficiency Holds
Google Ads CTR is rising, but conversions remain flat. New Optmyzr data explains why performance is shifting and what it means for advertisers. The post Optmyzr Report Finds Google Ads Engagement Rising While Efficiency Holds appeared first on Search Engine Journal.
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5 Common Issues With PDFs and Proven Solutions
5 Common Issues With PDFs and Proven Solutions PDFs are one of the most popular file formats for managing documentation in various fields, be it a professional environment, education, or everyday communication. They preserve formatting, look consistent across devices, make sharing documents simple, and are easy to work […] The post 5 Common Issues With…
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The Psychology of Memorable Communication in B2B
The Psychology of Memorable Communication in B2B Most B2B messaging fails quietly. Not because the product is wrong or the audience doesn’t care – but because the communication itself doesn’t leave a mark. Decision-makers move on, inboxes fill up, and your carefully crafted message disappears into the noise. […] The post The Psychology of Memorable…