Categoria: Tendências
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Why Great Content Needs SEO to Get Found
Why Great Content Needs SEO to Get Found You wrote something good. Edited it, published it, shared it once or twice, and then nothing much happened. A few views, maybe a like from a coworker. This happens to strong writers constantly, and most of the time it has nothing […] The post Why Great Content…
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What 50k Query Fan-Outs Reveal About Brands (+ Free Data!)
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The Trust Signals That Get Your Brand Cited By AI Overviews, Just Like Freshpet [Webinar]
Learn how Freshpet stands out in AI Overviews and why trust signals matter for brand recognition in AI search. The post The Trust Signals That Get Your Brand Cited By AI Overviews, Just Like Freshpet [Webinar] appeared first on Search Engine Journal.
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OpenAI brings product carousels to ChatGPT ads
It builds on OpenAI’s product feed campaigns, bringing a Google Shopping-style carousel format to ChatGPT ahead of the Q4 holiday period.
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Media Briefing: The case for and against markdown for AI bots
Markdown is becoming publishers’ latest AI optimization tactic, raising questions about the scraping tradeoff.
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Why brands like Gap Inc. and Staples are inviting their employees to be creators
Companies are scrambling for creators. Turns out they already employ them.
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Kroger’s AI shopping assistant has ads at launch
Kroger has made advertising part of its AI shopping assistant, following the implementation of advertising features on competitors’ chatbots.
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Google Loses The Engineer Who Helped Build Search And Modern AI
Google loses Jeff Dean, who helped build Google Search and AI, replaced by DeepMind’s Demis Hassabis as Chief Scientist. The post Google Loses The Engineer Who Helped Build Search And Modern AI appeared first on Search Engine Journal.
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AI Referrals Are Recreating The Oldest Mistake In Conversion Optimization
If you run CRO or SEO, the oldest mistake in your discipline just came back wearing a new referrer string. Here’s the fix. The post AI Referrals Are Recreating The Oldest Mistake In Conversion Optimization appeared first on Search Engine Journal.
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Reddit Wants To Be The Destination, Not Just The Source Behind Search & AI
Reddit’s Q2 call laid out the daily destination strategy and the participation problem standing in its way. What marketers should do now. The post Reddit Wants To Be The Destination, Not Just The Source Behind Search & AI appeared first on Search Engine Journal.