Categoria: Tendências

This post was sponsored by Reviewly.ai. The opinions expressed in this article are the sponsor’s own. Does keyword research still matter for SEO in 2026? Are Google reviews required for a local business to show up in AI results? How do I get my clients’ businesses recommended by AI like Gemini, Claude, and Google AI…

Ahrefs analyzed 137K domains and found 97% of llms.txt files received zero requests. AI retrieval bots accounted for 1% of total requests. The post 97% Of LLMS.txt Files Got No Requests, Ahrefs Data Shows appeared first on Search Engine Journal.

Electronic Arts has a plan to offset rising game costs: it’s called advertising.

Twin projections from holdco WPP and Madison & Wall, peg rising search spend amid a resilient ad economy, which is still expected to grow despite headwinds.

Digital twins are helping brands scale content and talent deals. Marketers are still navigating the tradeoffs.

Plus, the five key questions marketers have to ask about AI platform pitches.

Ilaria Pasquinelli, Chief Marketing Officer, LIONS Brands that invest in creative marketing outperform the competition and grow. That is a bold claim, but there is proof to back up these claims.  Global brand consultancy Interbrand analyzed data from 50 businesses that won the most Cannes Lions International Festival of Creativity awards from 2020 to 2025

Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance data. The post Microsoft Advertising Launches Product Explorer appeared first on Search Engine Journal.

The media company is set to acquire streamer in $22 billion stock-and-cash purchase. But it will keep its own properties like Tubi separate.