Categoria: Tendências

With the right approach, webinars can evolve from awareness tools into consistent drivers of pipeline and revenue. The post How To Run A Webinar Program That Actually Drives ROI appeared first on Search Engine Journal.

The most effective ecommerce advertisers are pairing Performance Max with Standard Shopping to balance automation with control and maximize ROAS. The post Performance Max For Ecommerce In 2026: Why The Hybrid Strategy Is Better appeared first on Search Engine Journal.

Google’s Director of Software Engineering recommended using AI to boost providing value and said, “clearly, this is something we can advise.” The post Google Advises Using AI In Best Possible Way For AI Search appeared first on Search Engine Journal.

Wise is a market leader when it comes to AI visibility. Here are four factors driving their success.

Google’s Nikola Todorovic said AI can act “like a kind of a black box” while explaining why machine learning was hard to deploy in Search. The post Google Engineer Explains ‘Black Box’ AI Models In Search appeared first on Search Engine Journal.

A look at how the creator economy is using generative AI, from workflow help to identifying partnerships in DMs.

Partnering with Vistar Media, TikTok is rebuilding — not repurposing — ad creative for OOH, with tight control over branding and execution.

Agentic media planning and buying could shake up programmatic media. But old politics and new ambitions are dividing key players into camps pursuing consensus – or disruption.

For some publishers, third-party content scraping lands as an even bigger affront than the ad tech tax they’ve spent years navigating – not a share of the pie, but the pie itself.