Categoria: Tendências

Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance data. The post Microsoft Advertising Launches Product Explorer appeared first on Search Engine Journal.

The media company is set to acquire streamer in $22 billion stock-and-cash purchase. But it will keep its own properties like Tubi separate.

AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.

Mueller argues LLM systems can’t use llms.txt to differentiate between websites for discovery. He sees a narrow role once an agent is on a site. The post Google’s Mueller Says llms.txt Can’t Help LLMs Differentiate Sites appeared first on Search Engine Journal.

Want your content to appear in AI Overviews, ChatGPT, and Gemini? Here’s how to set up your GEO campaigns. The post What Matters In An AI Prompt? Intent or Keywords? appeared first on Search Engine Journal.

Google Ads expands Smart Bidding Exploration, launches Promotion mode beta, and updates optimization for budget-limited campaigns beginning August 17. The post Google Ads Bidding Changes: What PPC Managers Need To Know About The 3 Updates appeared first on Search Engine Journal.

Competitor reviews reveal customer language, service gaps, and positioning opportunities that most SEOs overlook when focusing only on ratings. The post The Review Gap: Finding Client Opportunities In Competitor Feedback appeared first on Search Engine Journal.

AI agents now shop and checkout for customers, transforming Google Ads product feeds into bidding signals and creating new advertising surfaces. The post Agentic Commerce And The New Rules Of Google Ads appeared first on Search Engine Journal.

Google’s John Mueller said localized URL folders for a site’s primary market offer little practical SEO advantage. The post Google’s Unexpected Take On Site Folder Structure And SEO appeared first on Search Engine Journal.