Categoria: Tendências

Articles alone stopped being a viable product. A discoverability framework for publishers: passive, active, owned – plus the intent-led journalism that gets you there. The post The Future Of Discoverability appeared first on Search Engine Journal.

Reddit CEO Steve Huffman revealed intent to leverage the platform’s vast amount of evergreen content on recommendations and reviews. The post Reddit CEO Intends To Show More Reviews And Recommendations appeared first on Search Engine Journal.

Search volume told you what people want to know. It no longer tells you whether they need you after AI answers. Click Worthiness does. The post When AI Takes The Click, Click Worthiness Should Guide Your Strategy appeared first on Search Engine Journal.

Most publishers think robots.txt keeps them out of AI Overviews. It doesn’t. John Shehata’s data shows what the wrong setting actually costs newsrooms. The post What Top Stories Inside AI Overviews Means For Publishers And Brands In 2026 And Beyond appeared first on Search Engine Journal.

Microsoft Advertising expands AI Visibility, Performance Max testing, and Ad Preview Hub with new reporting, experimentation, and creative review capabilities. The post Microsoft Advertising Adds AI Visibility Insights, PMax Testing, And Creative Preview Updates appeared first on Search Engine Journal.

Anecdotal report that blocking AI training bots with Cloudflare blocks Googlebot from indexing websites. The post Report That Cloudflare AI Bot Blocking Prevents Googlebot From Indexing Sites appeared first on Search Engine Journal.

Citations, sentiment, and LLM referral traffic make poor KPIs. Here are the AI visibility metrics that actually connect to leads, pipeline, and revenue. The post AI Visibility Measurement: What To Track & What To Ignore appeared first on Search Engine Journal.

Comparing which pages Google uses in AI answers against how they rank conventionally is where the new Search Console report earns its keep. The post Google Now Reports AI Search Impressions. Here’s How To Read Them appeared first on Search Engine Journal.