Categoria: Tendências

Thousands of media practitioners and creatives have left Omnicom since its merger with IPG. Some have already founded their own agencies.

Teads files suit against Google’s ad tech suite, warns investors of potential retaliation, as industry awaits a looming remedies ruling in Google’s antitrust trial.

Shoppers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to prove their marketing dollars are delivering measurable returns. 

Sony Interactive Entertainment is assembling a global sales team to monetize Playstation through ads.

This week’s Future of TV Briefing features a Q&A with Catalyst Brands evp and chief customer and marketing officer Marisa Thalberg about Aéropostale’s recent creator-led episodic series.

The best AI visibility tracking tools for agencies include Semrush, OtterlyAI, and Peec AI. Here’s why.

Can authority in one ChatGPT topic help you win another? Our study shows where topical authority carries over — and where it stops.