Categoria: Tendências
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Future of Marketing Briefing: The case for and against the death of the big brand ad
Marketing has a new favorite argument: is it still smarter to talk to a million people at once, or to find the thousand people they already trust?
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Kroger’s new CEO, a Walmart veteran, is focused on speed and execution
Foran joined Kroger in February after serving as CEO of Air New Zealand since 2020. Before that, he was president and CEO of Walmart U.S. for about six years.
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Google quietly gives ground on PMax controls
The search giant’s black-box ad product has confounded media buyers for years. Now, it’s passing them the reins – sort of.
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The “TikTokification” of Search: Why the Creator Model Is Replacing the Ranking Model
Your rankings are holding. Your traffic isn’t. The problem isn’t your SEO. It’s the model. Here’s how search is adopting creator platform logic.
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AI Search is Working. How to Prove It With Real Tests.
Dive into the evidence behind AI search and its effects on page performance. Learn from experts in the latest SEJ discussion. The post AI Search is Working. How to Prove It With Real Tests. appeared first on Search Engine Journal.
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AI Browsers Are Backward Because Agents Never Needed The Visual Layer
OpenAI killed Atlas because AI browsers were always a workaround. The real fix is a website machines can actually read. The post AI Browsers Are Backward Because Agents Never Needed The Visual Layer appeared first on Search Engine Journal.
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YouTube Explains What Can Stop A Channel Getting Paid
YouTube spelled out three kinds of content that can stop a channel from getting paid, and says it’s clarifying existing rules, not changing them. The post YouTube Explains What Can Stop A Channel Getting Paid appeared first on Search Engine Journal.
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Are We Repeating History & Risking Backlink Penalties Again?
Repackaged link schemes won’t win AI visibility. Presence in fan-out, grounding, and training data still depends on real authority. The post Are We Repeating History & Risking Backlink Penalties Again? appeared first on Search Engine Journal.
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How to Turn Your Content Audience Into an Affiliate Revenue Channel
How to Turn Your Content Audience Into an Affiliate Revenue Channel You publish consistently. Your posts get shared, your captions get saved, and your email list keeps growing. So here is the question worth asking: is any of that attention turning into revenue you can actually measure? For most […] The post How to Turn…
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The Content SEO Manager: How a brand-new role took over content marketing [Study]
We analyzed 1,000+ Content SEO Manager job listings to reveal the skills, AI expertise, and SEO trends shaping this emerging role.