Categoria: Tendências

AI changed the buyer in 18 months. Most businesses still run on 12-month plans. Here’s where the gap shows up and why it keeps widening. The post AI Changed Your Buyer Faster Than Your Business Can Adapt appeared first on Search Engine Journal.

AI is no longer a novelty in media planning. Everyone knows about it, and most organizations are already using it in some form. What’s more interesting is what AI is beginning to expose about the advertising industry itself. The industry has moved past the discovery phase, and the bar has moved. Campaign briefs now treat

Google has data, chips and cash to lead in AI. The real question is whether it will disrupt the Search business that pays for everything. The post Nothing Is On Fire At Google appeared first on Search Engine Journal.

Google antitrust ruling shows how publishers can allege real harm yet still fail in a federal court. The post Judge Acknowledges Publisher Harm But Dismisses Google Antitrust Claims appeared first on Search Engine Journal.

Understand the most common structured data mistakes that hurt AI visibility and how to avoid them The post What Are Common Structured Data Mistakes That Hurt AI Visibility? – Ask An SEO appeared first on Search Engine Journal.

Gemini’s new UTM parameters give site owners clearer attribution for traffic coming from Google’s AI platform. The post Google Gemini Adds UTM Parameters For Referral Attribution appeared first on Search Engine Journal.

Join CTM on October 13 to learn how first-party customer data can earn AI citations, improve FAQ content, and reveal which clicks become leads. The post Where to Find the Exact Phrases That Get Your Content Cited in AI Search appeared first on Search Engine Journal.

Cloudflare’s Monetization Gateway charges AI agents per request in a closed beta, and Pay Per Use pays publishers for the AI uses that buyers report. The post Cloudflare Moves Monetization Gateway & Pay Per Use Into Beta appeared first on Search Engine Journal.

A new report says Google’s AI contribution pilot pays publishers widely different amounts, and some participants still can’t tell how payouts are calculated. The post Google AI Pilot Pays Some Sites Under 0.1% Of Ad Revenue appeared first on Search Engine Journal.