Categoria: Tendências

Three role changes and a budget rebalance can move a marketing team from invisible to cited in AI search results, no new headcount required. The post How To Restructure Your Marketing Team & Budget For The AI-Search Era appeared first on Search Engine Journal.

That figure comes from multiplying current monthly ad revenue by 12, so it’s a snapshot of where things stand today rather than money already booked over a full year. 

As Google Ads automates more decisions, advertisers must define success beyond platform metrics, tracking leads and sales through to actual business outcomes. The post Google Ads Is Automating More Decisions, Your Measurement Needs To Get Better appeared first on Search Engine Journal.

Google’s John Mueller shares what happened when he checked whether AI crawlers were actually asking his sites for markdown. The post Google’s Mueller Shares Their Experience With Markdown For AI SEO appeared first on Search Engine Journal.

ChatGPT alone won‘t cut it. See how to use AI tools for competitor analysis the right way, with Semrush MCP and a step-by-step workflow.

The Universal Commerce Protocol’s first spec release since April adds grocery readiness, lays groundwork for food and lodging, and brings schema changes. The post UCP Releases Spec Update With Schema Changes appeared first on Search Engine Journal.

New data finds Claude and Claude Code search at different rates, mention different brands, and send their agents to different types of pages. The post Claude Searches Web Differently From Claude Code, Data Shows appeared first on Search Engine Journal.