Categoria: Tendências

First comes innovation, then comes transparency. At least that seems to be Google’s approach as the tech behemoth enters its agentic era. At Google Marketing Live (GML) yesterday, Google announced a new souped up suite of agentic ad tools backed by its LLM, Gemini. Google plans to roll out more ads in AI Mode in

Publishers are meeting Google’s AI search overhaul with resignation rather than resistance, bracing for a zero-click future on the horizon.

U.K. and EU spending on RMNs is rising, but marketers say issues around measurement and internal tugs-of-war are holding back upper-funnel investment.

OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.

Twitch’s new community-driven monetization tools seek to give creators more ways to get paid, but creators need to get discovered first

Google’s John Mueller says markdown pages can help developer documentation, but most sites should focus on current SEO needs before agentic traffic. The post Mueller Explains Why Google Uses Markdown On Dev Docs appeared first on Search Engine Journal.

Enhance your AEO strategy with insights on content that drives visibility in AI search engines. Discover top-performing tactics now. The post The New Rules of Search: Key AEO & Content Marketing Trends for 2026 appeared first on Search Engine Journal.

WordPress 7.0 was expected to focus on real-time collaboration, but native AI integration may define the release and the platform’s future. The post WordPress 7.0 Launches With Native AI Integration appeared first on Search Engine Journal.

Google unveils Conversational Discovery ads and Highlighted Answers in AI Mode, signaling how advertising may evolve inside conversational, AI-powered Search experiences. The post Google Introduces New Ad Formats In AI Mode appeared first on Search Engine Journal.

Google released first-party data on how people use AI Mode in the U.S. after one year. The post Google Shares First AI Mode Usage Data After One Year appeared first on Search Engine Journal.