Categoria: Tendências

When Meta’s ad AI altered approved creative without warning, it exposed a deeper problem: marketing teams rarely define who owns AI mistakes after sign-off. The post AI Isn’t Killing Marketing Accountability, It’s Exposing Who Never Had It appeared first on Search Engine Journal.

This week’s SEO Pulse covers Google’s AI publisher dispute, spam update fallout, the GEO debate, AI citation gaps, and ChatGPT’s Reddit behavior in search. The post Judge Questions Google AI, Spam Update Fallout – SEO Pulse appeared first on Search Engine Journal.

Add Google’s Preferred Sources button with the standard embed, a configurable WordPress widget, or a deeplink. The post How To Add Google’s Preferred Sources Button To Your Website appeared first on Search Engine Journal.

CTV is becoming a practical performance channel for brands that are willing to bring more rigor to audience strategy, creative testing and measurement. Partner insights from Nexxen.

The Trade Desk wants Zuma — the next version of its programmatic platform, Kokai — to be easier to use, and even harder to leave.

The World Cup was a success for broadcasters, but marketers looking to capitalize on rising interest in soccer must navigate a diffuse landscape of sporting properties and fan identities.

In the facing of rising creator costs, companies are offering benchmarking tools to level the negotiation playing field, but is it enough?

Carhartt is finding a way to tap into football season that goes beyond partnering with the athletes themselves.