Categoria: Tendências
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Mistakes Marketers Make Automating Content Workflows With AI
Mistakes Marketers Make Automating Content Workflows With AI If you read this blog, you probably already have a few generators open on any given day: one for video scripts, another for captions, maybe a third for blog outlines. The promise is simple. Ideas, hooks, titles and posts show […] The post Mistakes Marketers Make Automating…
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It’s Possible Your Migration Issues May Be Due To Site Quality
If your new domain won’t index and there’s no technical fix, the problem may be originality. Read Marie Haynes’ theory and what to do next. The post It’s Possible Your Migration Issues May Be Due To Site Quality appeared first on Search Engine Journal.
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Google Takes Applications For A UGC Pipeline Separate From Crawling
Google is accepting applications from forums and social platforms for a UGC pipeline separate from crawling. The post Google Takes Applications For A UGC Pipeline Separate From Crawling appeared first on Search Engine Journal.
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Operationalizing AI: Proven Workflows That Generate Measurable Revenue
Most teams use AI. Almost none compound it. Eric Siu shows how Single Grain turns repeat work into skills, evals, and loops that improve every week.
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Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite
What holdcos risk when they go over the CMO’s head.
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Ownership, control, margins: the brand playbook for microseries is still taking shape
Creator-led microseries are hot, and brands want in, but everyone’s still figuring out the structure of the deals and the content itself
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Social commerce edges past SEO at The Independent for the first time
The Independent’s social-commerce revenue edged past its SEO-based commerce revenue for the first time in September, CEO Christian Broughton said at Digiday’s Media Strategies event in London this week.
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Reach CEO touts Google AI deal as a template, steps up pressure on OpenAI over scraping
Digiday spoke with Reach CEO Piers North about his plans to make its Google AI content deal a blueprint framework for other LLM deals, and its recent cease-and-desist letter to OpenAI.
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Ruggable’s new ad spend strategy shifts focus to ShopMy creators
Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO.
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ChatGPT Traffic Drop Appears To Be A Tracking Problem
ChatGPT-attributed traffic fell sharply in several analytics datasets this month, and analysts tie the drop to ChatGPT links that open without tracking tags. The post ChatGPT Traffic Drop Appears To Be A Tracking Problem appeared first on Search Engine Journal.