Categoria: Tendências
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Does Schema Markup Impact SERP Rank?
Is schema markup a direct ranking factor or just good housekeeping? Explore the multi-engine study on structured data, search visibility, and the role of schema in modern local SEO.
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How Publishers Can Monetize AI Visibility
AI sends barely any traffic, but the traffic it sends is twice as engaged. Here’s why publishers should care. The post How Publishers Can Monetize AI Visibility appeared first on Search Engine Journal.
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ChatGPT Links Out Most On Travel Questions
A new report finds ChatGPT citation rates vary sharply by topic, with travel answers citing sources far more often than education answers. The post ChatGPT Links Out Most On Travel Questions appeared first on Search Engine Journal.
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AI Video After Sora: 3 Updates You Should Make Before You Publish
Before your next AI video goes live: Audit disclosure against YouTube’s actual policy, produce below the ceiling, and name the human decision-maker. The post AI Video After Sora: 3 Updates You Should Make Before You Publish appeared first on Search Engine Journal.
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Google May Be Penalizing AI-Generated Content As Thin Content
Google may be penalizing AI-generated content under an expanded definition of thin content. The post Google May Be Penalizing AI-Generated Content As Thin Content appeared first on Search Engine Journal.
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Google Ads’ Target-Based Bidding Update For Ecommerce
Google’s August 17 update pushes budget-limited Target CPA and Target ROAS campaigns toward their stated targets, risking higher costs unless advertisers audit and adjust first. The post Google Ads’ Target-Based Bidding Update For Ecommerce appeared first on Search Engine Journal.
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How to determine AI visibility ROI and revenue impact
Determine AI visibility ROI by linking mentions, citations, and AI referrals directly to leads and revenue.
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Google Expands Review Guidelines And Warns Of Manual Actions
Google expanded its review snippet documentation with new ways content can trigger a manual action. The post Google Expands Review Guidelines And Warns Of Manual Actions appeared first on Search Engine Journal.
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How AI costs are quietly reshaping principal media deals
AI doesn’t have a price. Principal media is absorbing it anyway.
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Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science
Merging Hearts & Science and Mediahub into one agency that will operate under a new name and brand may not be the last move the holding company makes in simplifying its go-to-market offering.
