Categoria: Tendências
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‘The bridge between intuition and ROI’: The M&A race to own advertising’s last unmeasured lever
The ad industry’s hottest M&A target isn’t what you think.
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Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026
This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory.
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Podcast engagement drives brand audio spending ahead of World Cup
Sport radio, streaming audio and especially podcasts are being used to amplify summer media plans around soccer’s big moment.
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OpenAI Crawl Activity Tripled Since GPT-5, Data Shows
OpenAI crawl activity roughly tripled after GPT-5, with OAI-SearchBot now generating more log events than GPTBot. The post OpenAI Crawl Activity Tripled Since GPT-5, Data Shows appeared first on Search Engine Journal.
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How to Integrate PR & SEO for Maximum Brand Visibility
Unlock higher brand visibility, more topical authority, and increased discoverability with a unified PR and SEO strategy. Learn how to break down silos, align your goals, and maximize your brand reach with practical tips.
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The AI Skills Salary Premium
AI skills are now embedded in most SEO roles. Learn how they influence salary and hiring expectations. The post The AI Skills Salary Premium appeared first on Search Engine Journal.
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How Social Media Managers Turn Daily Posts Into Brand Growth
How Social Media Managers Turn Daily Posts Into Brand Growth Many businesses still hold the misconception that social media channels are necessary annoyances that merely meet customer expectations. As a result, they equate a social media marketing role with someone who regularly posts content to maintain an online presence. […] The post How Social Media…
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APAC Search Strategy Goes Beyond Google & Baidu
Fragmentation, local engines, and bundled AI tools are redefining competition in APAC, making multi-system visibility the new benchmark for search success. The post APAC Search Strategy Goes Beyond Google & Baidu appeared first on Search Engine Journal.
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CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study
Where 68% of CMOs are seen as actively contributing to strategy and strategic decisions, only 8% are perceived as actually leading it.
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Walmart’s expanded data offering to agencies and advertisers gets closer to self-serve
Although Scintilla has been up and running since 2021, it’s making more of its commerce-side data available to agencies and tech partners, and it’s also giving them more direct access to it.