Categoria: Tendências

Deciding how AI is used, vetting tools, shaping best practices and how staff are incentivized to use AI tools are still up for debate internally at agencies.

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Keychain’s, CPG Intelligence Report showed that one major theme companies are grappling with is significant overcapacity.

Digiday+ Research’s fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.

Discover the connection between traditional search results and AI mentions in this in-depth SEO research study for marketing insights. The post 90% Of Brands Have Zero AI Search Mentions, New Study Finds 4 Key SEO Insights appeared first on Search Engine Journal.

Google made Gemini 3.5 Flash the default model in AI Mode, redesigned the Search box, and announced Search agents coming this summer. The post Google Adds AI Agents To Search, Redesigns Search Box At I/O appeared first on Search Engine Journal.

Google expands SynthID verification to Search, allowing users to check whether content was AI generated. The post Google Brings AI Content Verification To Search appeared first on Search Engine Journal.

Google introduced Universal Cart at Google I/O, a new intelligent shopping cart and agentic hub for shopping on Google. The post Google Announces New Universal Cart At I/O appeared first on Search Engine Journal.

YouTube introduced Gemini Omni AI remixing and Ask YouTube conversational search, raising new questions around discovery, creator tools, and future measurement challenges. The post YouTube Expands AI Creation Tools With Gemini Omni And Conversational Search appeared first on Search Engine Journal.