Categoria: Tendências

This week’s Future of TV Briefing looks at how the IAB’s Redefining Media Types Standard could address the streaming ad market’s call for quality controls.

All that’s left for buyers to do is to finalize packages with any traditional media firms that don’t have some digital or streaming element.

A federal court dismissed Google’s DMCA claims against SerpApi, ruling that blocking scrapers from public search results is not copyright circumvention on its own. The post Court Dismisses Google’s DMCA Claims Against SerpApi appeared first on Search Engine Journal.

The post The New Google Business Profile Playbook for AI Local Search appeared first on Search Engine Journal.

Google is adding more AI search data across Search Console and Merchant Center, but clicks, individual queries, and key reporting details remain missing. The post Google’s AI Search Data Is Growing, But The Gaps Remain appeared first on Search Engine Journal.

How do you make YouTube ads work without a seven-figure budget? Strong audience signals, separated placements, and honest CPM math. The post How To Run A Winning YouTube Ad Campaign Without A 7-Figure Budget appeared first on Search Engine Journal.

AI visibility, trust verification, distribution engineering, human oversight, measurement rebuild: the five budget lines that should replace your legacy channel buckets in 2027. The post 2027 Marketing Budgets: Why New Categories Beat Bigger AI Line Items appeared first on Search Engine Journal.

Google’s Liz Reid discussed persistent search, a profound change to how users interact with search. A patent describes six triggers. The post Google’s Liz Reid Discusses Persistent Autonomous Search appeared first on Search Engine Journal.