Categoria: Tendências

Your lift study came in low. Should you cut the channel? Not before reading how MER, incrementality, and attribution work together as a stack. The post Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric appeared first on Search Engine Journal.

Google built UCP for Shopping. The architecture underneath it is a blueprint every website will eventually need to implement, regardless of whether you sell anything. The post What Google’s UCP Tells Us About Agent-Ready Websites appeared first on Search Engine Journal.

Understand the impact of AI citation on brand visibility. Discover what content signals influence AI source selection. The post Inside AI Citation: Proven Strategies To Get Your Brand Cited appeared first on Search Engine Journal.

Google is cracking down on “back button hijacking,” which some publishers use to offset declining referral traffic and monetization pressure.

AI-powered shopping agents threaten retail media. The question is: can retail media networks survive the shift to agentic commerce?

For advertisers like Chivas Regal, Maker’s Mark and Jameson sports is now the keystone of efforts to recruit younger drinkers and renew brand profiles.

For the past few years, X emphasized brand safety capabilities to reassure advertisers. This latest deck is all about the new AI era of X.