Categoria: Tendências
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70% Of Top Retailers Are Invisible To Agentic Commerce – Here’s Why
Agentic commerce is here. Your next SEO win may be less about better content, more about being the easiest product for an agent to buy. The post 70% Of Top Retailers Are Invisible To Agentic Commerce – Here’s Why appeared first on Search Engine Journal.
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What to Look for in an EPM Tool for Better Performance
What to Look for in an EPM Tool for Better Performance Finance teams are asked to plan faster, explain results clearly, and spot pressure before it shows up in the numbers. Many still depend on spreadsheets, email chains, and disconnected records. That mix slows review cycles and weakens confidence […] The post What to Look…
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Google AI Mode Shows Ads On 1 In 3 Commercial Keywords
In a new analysis of AI Mode text ads, ads appeared on nearly a third of commercial keywords, and advertisers were rarely among the sources. The post Google AI Mode Shows Ads On 1 In 3 Commercial Keywords appeared first on Search Engine Journal.
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AI Overviews Visibility: A Reliable Way To Track What Spot-Checks Miss
Discover the essential strategies for tracking brand presence in AI Overviews and improving your brand sentiment over time. The post AI Overviews Visibility: A Reliable Way To Track What Spot-Checks Miss appeared first on Search Engine Journal.
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AI Content Marketing For Agencies: 6 Ways To Stay Competitive Right Now
Discover how marketing agencies can transform their content strategy and boost client retention in the age of AI. The post AI Content Marketing For Agencies: 6 Ways To Stay Competitive Right Now appeared first on Search Engine Journal.
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Ad Tech Briefing: Apple’s continued interest in ads
A subtle policy update shines a light on how Apple differs from Google.
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In Graphic Detail: AI visibility is no longer about referral traffic
New data shows why publishers are developing strategies around agentic traffic and brand visibility in AI answer engines.
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As AI automates media work, Omnicom Media is rethinking the agency business model
AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.
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W3C Attribution API prompts debate over the future of web measurement
The proposal aims to provide a browser-based mechanism for measuring advertising performance without relying on cross-site tracking.
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Nike versus Adidas: Which brand won the World Cup?
We sift through data from AdClarity, Meltwater, Sprout Social and MediaRadar to work out which brand had the best World Cup performance.