Categoria: Tendências

This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.

AnswerShare reports more recommendations in a client test after publishing sourced brand context. Here is how its machine-layer works & what it cannot fix. The post Yes, You Can Change AI’s Opinion. Here’s How. appeared first on Search Engine Journal.

Test whether honest expectations and money-back guarantees build trust in health marketing, then judge results beyond the first conversion. The post Trust As A Conversion Lever: How To Test Credibility In A Regulated Industry appeared first on Search Engine Journal.

AppLovin seeks court order against Unity claiming improper collection of data generated through its business.

See why LLMs get your brand positioning wrong and how to fix it.

Shopify has extended its WebMCP tools into checkout, letting browser agents update a shopper’s checkout and place the order after the buyer confirms it. The post Shopify Extends WebMCP Into Checkout For Browser Agents appeared first on Search Engine Journal.

Any website can write Amazon’s block-page sentence into its own terms. Spotting an agent that looks like a shopper is the hard part. The post Amazon Blocked Meta’s Muse, And Robots.txt Had Nothing To Say appeared first on Search Engine Journal.

Q2 data shows Google desktop CTR down and mobile up at top positions, in a comparison spanning the end of a Search Console logging error. The post Google Desktop CTR Fell In Q2 While Mobile Rose, Data Shows appeared first on Search Engine Journal.

Full-Funnel Campaigns and DVA+ extend Amazon’s programmatic capabilities to more advertisers, while putting the spotlight on transparency and control.