Categoria: Tendências

Google’s former Chief Scientist explains why AI models are less important and why context engineering increasingly matters more. The post Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering appeared first on Search Engine Journal.

The four arguments used to sell llms.txt would pass a text file about cats. Here’s why that matters for every GEO tactic you’re buying. The post How Cats.txt Showed LLMs.txt Evidence Is GEO Astrology appeared first on Search Engine Journal.

Unlock the AEO playbook and discover how to stay visible in an AI-driven search landscape and earn valuable citations. The post The AEO Playbook: How to Get Cited & Stay Visible appeared first on Search Engine Journal.

Creator agencies are either rebuilding themselves as entertainment companies or launching as one from day one.

Marketers are carving out budgets for AI search, but research suggests execution, measurement and content strategies are still catching up.

Media buyers say ad units created to influence AI bots and scrapers could be valuable, but there are some major caveats.

Ideally is looking to reinvent research when serving the creative side of the industry by integrating consumer insights earlier in the creative process.

Many of today’s beauty brands are asking if entertainment and advertising can be one and the same. 

WordPress security update fixes 12 vulnerabilities. Security researcher: “nastiest one is a login screen XSS.” The post WordPress Security Release 7.0.3 Fixes High Severity XSS Vulnerability appeared first on Search Engine Journal.