Categoria: Tendências
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As AI automates media work, Omnicom Media is rethinking the agency business model
AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.
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W3C Attribution API prompts debate over the future of web measurement
The proposal aims to provide a browser-based mechanism for measuring advertising performance without relying on cross-site tracking.
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Nike versus Adidas: Which brand won the World Cup?
We sift through data from AdClarity, Meltwater, Sprout Social and MediaRadar to work out which brand had the best World Cup performance.
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Google Is AI Mode’s No. 2 Cited Domain, Data Shows
New data shows Google is now AI Mode’s second most-cited domain, driven by Google-hosted Business Profile and Product Knowledge Panel cards. The post Google Is AI Mode’s No. 2 Cited Domain, Data Shows appeared first on Search Engine Journal.
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How Cube Software Built an Organic Inbound Engine and Became an AEO Leader with GMP
Cube Software is an AI-powered financial intelligence platform built for modern FP&A teams. By integrating directly with Excel, Google Sheets, PowerPoint, Slack, and core financial systems, Cube helps finance teams automate planning and reporting workflows without changing how they work. Based in New York City, Cube… The post How Cube Software Built an Organic Inbound…
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How One Online Learning Platform Increased Reddit Attribution by 40% in 4 Months
In a competitive market where buyers rely heavily on peer recommendations, Reddit has become a critical discovery channel for high-intent learners comparing tools, courses, and learning paths. Growth Marketing Pro partnered with a leading self-paced online learning platform that serves developers looking to build job-ready backend… The post How One Online Learning Platform Increased Reddit…
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From Blog Posts to AI Avatars: How Marketers Can Turn Content Into Interactive Conversations
From Blog Posts to AI Avatars: How Marketers Can Turn Content Into Interactive Conversations A practical guide for marketing teams that want to turn static content into guided, real-time conversations using AI avatars, brand voice and customer journey data. AI has made it easier for marketers to create […] The post From Blog Posts to…
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Smarter Content Planning Starts With Better Search Insights: Here’s How
Smarter Content Planning Starts With Better Search Insights: Here’s How Creating content without understanding what your audience is searching for is a bit like setting off on a journey without a map. You may eventually reach your destination, but you’ll likely waste time, effort and resources along the […] The post Smarter Content Planning Starts…
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Google Must Share Anonymized Search Data With Rivals
EU binding rules require Google to share anonymized Search data with eligible rival engines and search-enabled AI chatbots. The post Google Must Share Anonymized Search Data With Rivals appeared first on Search Engine Journal.
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11 Picks for the Best AI Headshot Generator in 2026: Realistic Results Compared
11 Picks for the Best AI Headshot Generator in 2026: Realistic Results Compared Need a studio-worthy headshot without booking a studio? We tested 11 AI tools that turn ordinary selfies into professional portraits. LinkedIn’s own numbers show profiles with a polished photo earn 21 × more views and […] The post 11 Picks for the…