Categoria: Tendências

More than 300 publishing execs are heading to Washington, D.C to push Congress to crack down on AI bots that scrape their content without permission.

OpenAI has billion-dollar goals for its ChatGPT ads by the end of this year. But can it woo advertisers enough to make good on those goals?

Hoka’s been targeting runners training for the New York City marathon with the aim of creating more shoe evangelists.

Google is rolling out AI Mode’s information monitoring globally, with ongoing updates and suggested monitoring tasks in Search. The post Google Rolls Out AI Mode Info Monitoring To All Users Globally appeared first on Search Engine Journal.

A court brief quotes an OpenAI engineer saying users “won’t click” links and cites Microsoft data on lower CTRs in Bing Chat than in search. The post Court Filing Quotes OpenAI Engineer: Users “Won’t Click” Links appeared first on Search Engine Journal.

Anthropic’s Claude Opus 5.5 prompting guide asks developers to retest effort settings and reconsider chat prompt lines telling Claude to think carefully. The post Anthropic Publishes Prompting Guidance For Claude Opus 5.5 appeared first on Search Engine Journal.

SEO and paid media managers can strengthen their promotion case by proving AI’s net gains and building a reskilling plan for their teams. The post MIT & Harvard Data Show How SEO And Paid Media Managers Become Directors appeared first on Search Engine Journal.

CallRail’s ChatGPT ads integration lets SMBs and agencies attribute calls, texts, and forms to campaigns, send conversion data to OpenAI, and compare performance across channels. The post CallRail Makes ChatGPT Ads Measurable For SMBs And Marketing Agencies appeared first on Search Engine Journal.

Google’s Generative AI report shows visibility and nothing else. Layer commercial data and traffic dependency on top and you get real exposure. The post The Generative AI Report Sucks – Let’s Make It Brilliant appeared first on Search Engine Journal.