Categoria: Tendências

Why Dentsu thinks entertainment is the next agency account up for grabs.

Google’s new Search Central video series tackles unusual technical SEO questions, starting with emoji, non-English characters, and keywords in your URLs. The post Google Launches A Video Series For Odd Technical SEO Questions appeared first on Search Engine Journal.

Kristi Argilyan, evp and Chief Commercial Officer, The Trade Desk Every CMO is dealing with the same squeeze. Finance is going through budgets line by line and wants proof. Meanwhile, the data that’s supposed to back up that spend is more fragmented than it’s ever been. Programmatic has more data than ever, and marketers still

The digital advertising ecosystem is being transformed as AI unlocks speed, intelligence and new avenues for growth. But both publishers and marketers are realizing that simply having more monetization capabilities and buying options doesn’t necessarily lead to stronger business outcomes. Partner insights from Google Publisher Connections.

Google Ads introduces channel prioritization and budget allocation controls, giving advertisers more flexibility over spending across Search, Performance Max, and other campaigns. The post Google Ads Introduces Channel Prioritization And Budget Allocation appeared first on Search Engine Journal.

If search is your only presence, you’re exposed. Google has been purging SEO-first sites since the Helpful Content Update. Here’s what replaces them. The post Why SEO Isn’t Enough Anymore – And Why That’s A Good Thing appeared first on Search Engine Journal.

A store can look agent-ready by default and still fail the moment a buyer asks about shipping, pickup, or cancellation. Here’s what to verify. The post Your Store Is ‘Agent-Ready’ By Default, We Tested 122 Shopify Stores To See What That Actually Means appeared first on Search Engine Journal.

Google explains how it ranks PDFs in Search and AI Mode and how to check if a PDF is SEO friendly. The post Google Explains How They Rank PDFs And What It Means For SEO/GEO appeared first on Search Engine Journal.

Google’s reported search results poisoning undermines confidence in SEO data that businesses use to make decisions. The post Analysis: Google Is Poisoning Search Results For Rank Trackers appeared first on Search Engine Journal.