Categoria: Tendências

It builds on OpenAI’s product feed campaigns, bringing a Google Shopping-style carousel format to ChatGPT ahead of the Q4 holiday period.

Markdown is becoming publishers’ latest AI optimization tactic, raising questions about the scraping tradeoff.

Companies are scrambling for creators. Turns out they already employ them.

Kroger has made advertising part of its AI shopping assistant, following the implementation of advertising features on competitors’ chatbots.

Google loses Jeff Dean, who helped build Google Search and AI, replaced by DeepMind’s Demis Hassabis as Chief Scientist. The post Google Loses The Engineer Who Helped Build Search And Modern AI appeared first on Search Engine Journal.

If you run CRO or SEO, the oldest mistake in your discipline just came back wearing a new referrer string. Here’s the fix. The post AI Referrals Are Recreating The Oldest Mistake In Conversion Optimization appeared first on Search Engine Journal.

Reddit’s Q2 call laid out the daily destination strategy and the participation problem standing in its way. What marketers should do now. The post Reddit Wants To Be The Destination, Not Just The Source Behind Search & AI appeared first on Search Engine Journal.

Articles alone stopped being a viable product. A discoverability framework for publishers: passive, active, owned – plus the intent-led journalism that gets you there. The post The Future Of Discoverability appeared first on Search Engine Journal.

Reddit CEO Steve Huffman revealed intent to leverage the platform’s vast amount of evergreen content on recommendations and reviews. The post Reddit CEO Intends To Show More Reviews And Recommendations appeared first on Search Engine Journal.

Search volume told you what people want to know. It no longer tells you whether they need you after AI answers. Click Worthiness does. The post When AI Takes The Click, Click Worthiness Should Guide Your Strategy appeared first on Search Engine Journal.