Categoria: Tendências

Do you really know who your audience is? In this article, we introduce the R.E.M. Framework for better audience targeting in the the signal-loss era. The post Rethinking Audience Targeting In A Signal-Loss Era (With The R.E.M. Framework) appeared first on Search Engine Journal.

Rival holding companies will likely be rethinking their relationship with the industry’s largest data onboarding outfit.

Anthropic’s 80-fold growth crisis mirrors Google’s 1999 infrastructure crunch. The decisions made under pressure will reshape the tools marketers rely on. The post Anthropic’s Infrastructure Crisis – What It Means for Marketers & SEO Pros appeared first on Search Engine Journal.

The Trade Desk is using Claude to build campaigns. That’s just the start of it.

Although no deals have been cut yet, outcomes will be a major factor in this year’s negotiations, while complicating factors include measurement and flexibility.

A rise in social video spending is being accelerated by the use of paid media to amplify the reach and effectiveness of influencer activity.

The Economist is testing agent-readable versions of content that already sits outside its paywall, as it prepares for “two versions of the web.”

Google-Agent introduces a new class of web visitor: AI agents acting on behalf of users, not crawlers indexing content. The post Google-Agent: The Web’s New Visitor Just Got An Identity appeared first on Search Engine Journal.

The traffic data doesn’t lie: Google at 111 billion monthly visits, Facebook at 10 billion. Here’s what Marketing Myopia says about that gap. The post Meta Doesn’t Know What Business It’s In & The Traffic Data Shows It appeared first on Search Engine Journal.