Categoria: Tendências

Wrong postcodes, closed-business claims, invented services: what vendor tests reveal about AI answers, and how to audit yours across five platforms. The post AI Answers About Your Locations Are Often Wrong – Check Before Customers Do appeared first on Search Engine Journal.

Most ChatGPT topics still have no dominant brand. See what 50,000 brands reveal about winning AI visibility at the topic level.

Google is moving Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns, with bidding, reporting, and management changes beginning August 2026. The post Google Is Bringing Local Services Ads Into Google Ads appeared first on Search Engine Journal.

Learn the essentials of MCP for marketers and its role in connecting AI assistants to enhance marketing effectiveness. The post MCP For Marketers: What To Connect First & Why Your Data Wins appeared first on Search Engine Journal.

Google downplays many Search Console “error” reports, saying the tool was never meant to be a checklist of things to fix. The post Google Downplays Search Console “Error” Reports. Says Many Aren’t Real Problems appeared first on Search Engine Journal.

Is it a technical issue or a quality problem? A step-by-step look at why Google crawled your pages but refused to index them. The post Why Your Pages Are Stuck In Crawled-Currently Not Indexed & What To Do About It appeared first on Search Engine Journal.

The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece.

Brian Yasko, managing director at Accenture and Emma Harmon, co-CEO of Whalar, on the massive creator economy acquisition and future plans.

The Chinese ad market has slipped away from holding companies that previously looked east for future growth.

What marketers, publishers, and ad tech companies need to know about some of the latest proposals in browser-based ad measurement.