Categoria: Tendências

Your AI visibility check was probably in English. However, new research across 1,650 responses shows AI recommends different brands in different languages. The post Lost In Translation: How Language Changes Which Brand AI Recommends appeared first on Search Engine Journal.

Google may process a site migration for months, then blow it and rank the old URLs anyway. Mueller says what to focus on. The post Google Says Why Site Migrations Can Exceed 4 Months appeared first on Search Engine Journal.

Publicis boss Sadoun says agency group is skipping CMOs in more new business pitches, as Groupe notches up new business wins.

CNN is bringing its All Access subscription service to the U.K. and Canada as part of a broader push to turn its international audience into paying subscribers.

BaD Mktg is just two employees and a lot of AI to run the business and ideate. The secret to its success? The experience of the people leading the ideation.

There’s a growing bifurcation in the creator economy. While the Alix Earle’s and Mr Beast’s of the world take on the role of agencies, nano and micro creators have become media buys. “Brands are increasingly approaching the space just like they would traditional channels with a media mix that reflects what they’ve done historically,” said

Advertising Week New York saw more ad tech M&A, plus, the rise of the “universal buying platform.”