Categoria: Tendências

Advertising Week New York saw more ad tech M&A, plus, the rise of the “universal buying platform.”

YouTube is planning a limited, English-only test of Ask YouTube on select Shorts and says the watch-page feature will soon reach Shorts and live streams. The post YouTube To Test Ask YouTube Inside The Shorts Player appeared first on Search Engine Journal.

AIOSEO WordPress Plugin has two medium-severity security flaws that enable unauthenticated attackers to compromise affected websites. The post All In One SEO WordPress Plugin Vulnerable To Two Exploits appeared first on Search Engine Journal.

Government health, research, and regulator sites climbed ChatGPT’s U.S. citation ranks while explainers fell. The post ChatGPT’s Most-Cited Sites Tilt Toward Primary Sources, Data Shows appeared first on Search Engine Journal.

Turn competitor complaints and cancellation searches into PPC leads with tailored offers that address customer frustrations and make switching easier. The post Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches appeared first on Search Engine Journal.

Use your first 30 days as a growth leader to identify where B2B buyers lose trust and rethink the channels meant to engage them. The post Your First 30 Days As A Growth Leader – The Challenge From Day One appeared first on Search Engine Journal.

Google is planning to reinvent Discover to become an AI Concierge with a tighter integration with YouTube. The post Google Discover To Undergo Dramatic Changes appeared first on Search Engine Journal.

Learn how to build an AI visibility dashboard that shows whether the pages AI cites are the ones earning Google clicks.

Anthropic’s Thariq Shihipar says Artifacts brings project information and agent activity into one interface, giving users more oversight. The post Anthropic’s Thariq Shihipar Recommends Using Artifacts appeared first on Search Engine Journal.

Agencies like Goodway Group are incorporating synthetic data stacks into media planning, while clients use the tech for product design and creative strategy.