Categoria: Tendências

Despite the hype around agentic media buying, some publishers remain skeptical of its potential to deliver meaningful revenue.

Pepsico’s Ramon Laguarta used a recent appearance in front of investors to champion the company’s decision to hand its global media account to Publicis Groupe.

A week after Apple’s Safari block, the ad industry is still waiting for the other shoe to drop.

As more young folks seek to enter the creator economy, universities are offering classes covering every layer of the still-growing ecosystem.

Open job listings describe teams that generate and recommend AI content for Discover, plus a design lead to turn it into a proactive concierge experience. The post Google Is Hiring To Generate AI Content For Discover appeared first on Search Engine Journal.

Anthropic cut live web access for internal evaluations after Claude submitted real forms and worked around website restrictions. The post Anthropic Says Claude Bypassed Site Limits During Internal Tests appeared first on Search Engine Journal.

Google’s spam update finishes, a talk recap puts site moves in months, Search Console combines countries, and new guidance targets fake author profiles. The post Google Ends Spam Update, Shares Crawl Timing Ranges – SEO Pulse appeared first on Search Engine Journal.

Google explains why HTML sitemaps may still be useful even though the XML standard has largely replaced it. The post Google Explains How To Use HTML Sitemaps For SEO appeared first on Search Engine Journal.