Categoria: Tendências
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Stop Treating AI Visibility As One Problem. It’s Actually Three, On Three Different Layers
When your brand disappears from ChatGPT or Perplexity, the fix isn’t more content. It’s diagnosing which layer broke down. The post Stop Treating AI Visibility As One Problem. It’s Actually Three, On Three Different Layers appeared first on Search Engine Journal.
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Direct Traffic & Popularity – Correlation, Not Causation
A new AI citation study sparked a familiar SEO debate: the difference between a ranking factor and a symptom of ranking success. The post Direct Traffic & Popularity – Correlation, Not Causation appeared first on Search Engine Journal.
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AI Content Marketing Tips for Home Service Brands
AI Content Marketing Tips for Home Service Brands Artificial intelligence is changing the way businesses approach digital marketing, and home service companies are no exception. From HVAC businesses and electricians to plumbers, roofing companies, and generator installers, more brands are using AI-powered tools to improve content creation, customer […] The post AI Content Marketing Tips…
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Your Valet Ticket Is in Your Pocket And That’s the Point
Your Valet Ticket Is in Your Pocket And That’s the Point Most people still picture valet parking as a hurried exchange of keys, a crumpled paper stub, and a tense wait by the curb. That image is overdue for an update. A growing number of hotels and upscale […] The post Your Valet Ticket Is…
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How To Measure AI Search: Current KPIs You Need To Know [Webinar]
Find out how to address the measurement problem in marketing with effective KPI strategies in a changing digital landscape. The post How To Measure AI Search: Current KPIs You Need To Know [Webinar] appeared first on Search Engine Journal.
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Marketers put up guardrails as AI agents reshape programmatic buying
As AI agents enter programmatic advertising, marketers are adding guardrails to maintain oversight, transparency and control.
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Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale
Byron Allen’s $120 million BuzzFeed deals marks another turning point in the collapse of the platform-era media business model.
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By the numbers: Ad tech’s quarter of mixed fortunes
AI and CTV raise investors’ hopes, although underlying tensions persist.
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‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling
The confectionary advertiser has developed an AI-enabled MMM system to inform its media investments. Programmatic boss Vinny Rinaldi said it won’t be stopping there.
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Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up
Heineken getting in on the summer soccer hype by launching a limited-edition soccer-themed 12-pack and 24-pack offerings across the U.S.