Categoria: Tendências
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DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech
The fashion brand is using generative AI to script and storyboard influencer content.
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IntentIQ’s post-cookie alternative ID test shows promise
IntentIQ used an approach that blended cookie-based and cookie-less solutions in a partnership with independent full-service agency Involved Media for a campaign executed for an education client.
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Google Struggles To Boost Search Traffic On Its iPhone Apps
Google struggles to shift iPhone searches to its apps, reaching a low 30% adoption, as antitrust concerns loom over the Safari partnership. The post Google Struggles To Boost Search Traffic On Its iPhone Apps appeared first on Search Engine Journal.
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My Top 5 Local SEO and Marketing Takeaways From MozCon 2024
Tips applicable to local business marketing were wonderfully plentiful at this year’s MozCon. Today, Miriam shares the takeaways that rang bells and lit bulbs for her.
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Technical SEO Strategy: Expert Tips To Maximize Website Performance
Join our next Search Engine Journal webinar on July 17 and learn how to outrank your competition and hone your technical SEO strategy. The post Technical SEO Strategy: Expert Tips To Maximize Website Performance appeared first on Search Engine Journal.
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Meta Pushes GA4 Integration, Boasts 22% Conversion Boost
Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations. The post Meta Pushes GA4 Integration, Boasts 22% Conversion Boost appeared first on Search Engine Journal.
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How To Use Python To Test SEO Theories (And Why You Should)
Explore the steps involved in using Python to test SEO theories and ensure the success of your SEO implementation. The post How To Use Python To Test SEO Theories (And Why You Should) appeared first on Search Engine Journal.
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WordPress Nested Pages Plugin High Severity Vulnerability
High severity CSRF vulnerability in the Nested Pages WordPress Plugin affects up to +100,000 installations The post WordPress Nested Pages Plugin High Severity Vulnerability appeared first on Search Engine Journal.
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Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?
Attribution models don’t work anymore. Marketers should adopt this 1980s-era measurement model that will deliver better results for 2024 and beyond, according to SparkToro’s Rand Fishkin.
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The Three Pillars Of SEO: Authority, Relevance, And Experience
Explore the three pillars of SEO: authority, relevance, and user experience. Get insights on optimizing your website for better rankings and increased traffic. The post The Three Pillars Of SEO: Authority, Relevance, And Experience appeared first on Search Engine Journal.
