Categoria: Tendências
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![57+ Words Every Content Marketer Should Know [Glossary]](https://canalgrowthmarketing.com.br/wp-content/uploads/2024/04/content-marketing-glossary-600x330-q6fEKF.png)
57+ Words Every Content Marketer Should Know [Glossary]
Do your content marketing peers use terms that aren’t familiar to you? Do you know the difference between a content marketing strategy, content strategy, and content mission? Read on and bookmark this go-to glossary.
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57+ Words Every Content Marketer Should Know [Glossary]
Do your content marketing peers use terms that aren’t familiar to you? Do you know the difference between a content marketing strategy, content strategy, and content mission? Read on and bookmark this go-to glossary.
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New Study On Perplexity AI Offers Good News For SEO
New research on the Perplexity AI search engine offers significant insights for ecommerce sites and SEO The post New Study On Perplexity AI Offers Good News For SEO appeared first on Search Engine Journal.
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SEM Planning For 2024: Because 2023 Didn’t Prepare You For What Is To Come
Get ready for 2024 with a solid SEM plan. Learn how to overcome challenges and optimize your search marketing efforts for optimal results. The post SEM Planning For 2024: Because 2023 Didn’t Prepare You For What Is To Come appeared first on Search Engine Journal.
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Media Briefing: Publishers explore the business-side applications of generative AI
Publishers are looking at the other opportunities that gen AI pose to get the sales done quicker.
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Ad tech’s movers and shakers are readying a resurgence of M&A activity
AdTheorent’s exit augurs further ad tech exits from the public markets.
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Why the esports industry’s publisher ownership model is on its way out
Over the past 12 months, game publishers have made it clear that they are looking to divest from esports. Instead, they’re partnering with third-party vendors to run their leagues.
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Indie agency Mod Op launches AI practice as it expands via acquisitions
It’s part of Mod Op’s aggressive acquisition strategy over the past year, with an aim to boost its creative and tech capabilities.
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Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend
In this week’s Digiday+ Research Briefing, we examine how the rapid growth of retail media networks is making it hard for marketers to decide where to spend, how agency spending on TikTok has dropped sharply in recent months and how Amazon is hoping more marketers will hop on board with its DSP, as seen in…
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Google Responds To Criticism Over Forums At Top Of Search Results
Google’s forum carousel sparks debate, raising concerns about misinformation and prompting a response from the company. The post Google Responds To Criticism Over Forums At Top Of Search Results appeared first on Search Engine Journal.