Categoria: Tendências

Publishers are testing generative AI technology to improve the search functions on their sites, in a bid to improve reader engagement, provide answers to readers’ queries using their own content archives and — in some cases — create an added value for paying subscribers.

With more players entering the retail media landscape, agency execs sound off on how to divvy up ad dollars.

Semafor’s CRO discussed how she’s leading the media start-up’s sales team in achieving profitable months.

Early on this year, Digiday+ Research predicted that publishers would depend less on subscriptions as a revenue driver as they moved further into 2024. According to a recent survey, that prediction might be coming true.

Google’s Gary Illyes explains how Google chooses canonicals webpages and shares why duplicate pages can be useful The post Google Explains How It Chooses Canonical Webpages appeared first on Search Engine Journal.

Discover 41 best practices for creating engaging and effective webinars that resonate with your target audience, drive leads, and help you achieve your ROI goals. The post 41 Tips & Best Practices To Create Great Webinars appeared first on Search Engine Journal.

Google shares more details about the impact of content quality on webpage indexing. The post Google’s Indexing Process: When Is “Quality” Determined? appeared first on Search Engine Journal.

A new year might mean a new paid media strategy. Learn seven changes marketing professionals should implement into their 2024 digital marketing plan. The post Paid Media Marketing In 2024: 7 Changes Marketers Should Make appeared first on Search Engine Journal.

Looking to take your search engine optimization skills to the next level? Check out these free and paid online courses. The post Best SEO Courses Online – Free & Paid Options appeared first on Search Engine Journal.

Discover the difference between zero impressions and low search volume keywords on Google. Learn how to prepare and optimize your ad groups. The post What Is The Impact Of Having Zero Impression Google Ad Keywords/Ad Groups? appeared first on Search Engine Journal.