Categoria: Tendências
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How To Use Testing To Create a Competitive Advantage
Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today.
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22 Places You Should Be Sharing Your Content
Struggling with content sharing? Get expert tips on where you should be sharing your content to increase traffic and engagement. The post 22 Places You Should Be Sharing Your Content appeared first on Search Engine Journal.
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How Search Generative Experience Will Affect Local SEO & Businesses
Discover how to adapt your local SEO strategies for Google’s Search Generative Experience (SGE) and increase visibility for your business. The post How Search Generative Experience Will Affect Local SEO & Businesses appeared first on Search Engine Journal.
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Q1 ad rundown: there’s cautious optimism amid impending changes
The outlook for the rest of the year is a tale of two realities.
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Publishers test new TikTok feature that adds links to organic videos
Publishers are testing a TikTok feature that adds links to organic videos, and hoping it can help drive traffic to their sites.
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Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement
This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner.
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TikTok presiona a las marcas a publicar fotos en lugar de vídeos
Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. TikTok está avanzando para convertirse en una plataforma fotográfica de pleno derecho, y las marcas le siguen el juego. Aunque es principalmente una aplicación de vídeo de formato corto, TikTok se ha inclinado más por las fotos y las funciones
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Google Clarifies Vacation Rental Structured Data
Google quietly updated the Vacation Rental structured data recommendations to clarify what is required for the address information The post Google Clarifies Vacation Rental Structured Data appeared first on Search Engine Journal.
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Google Expands Auto Ads with “Ad Intents” Sponsored Links
Google unveils “ad intents” format placing sponsored links in publisher content, creating a potential revenue opportunity. The post Google Expands Auto Ads with “Ad Intents” Sponsored Links appeared first on Search Engine Journal.
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Google Strengthens Search Console Security With Token Removal Tools
Google rolls out Search Console enhancements allowing owners to remove, verify unused ownership tokens for improved security. The post Google Strengthens Search Console Security With Token Removal Tools appeared first on Search Engine Journal.