Categoria: Tendências
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The Top 4 Skills Marketers Will Need in the Future
There’s no doubt that AI is impacting the role of marketers around the world, but the skills marketers need to thrive in the future go beyond simply leveraging AI tools. Learn the top 4 skills marketers will need in the future in this blog post.
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PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners
This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced
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Mastering Digital Acquisition: Efficient Strategies for Enterprise-Level Success
Looking for ways to strengthen your digital acquisition strategy this year? You’re certainly not alone. Between resource constraints, fierce competition and lack of insights, it can be pretty challenging for businesses to acquire new customers and expand their digital footprint. That’s why we’re hosting an exclusive webinar this month to empower enterprises with the tools…
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Google Ads Introduces Generative AI Tools For Demand Gen Campaigns
Google launches AI image tools for advertisers to streamline creative production in Demand Gen campaigns. The post Google Ads Introduces Generative AI Tools For Demand Gen Campaigns appeared first on Search Engine Journal.
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How Campbell’s and GSK’s multi-platform campaigns achieved authentic audience responses
Sponsored by A+E Quality content is always a must for marketers, no matter the format, channel or campaign. However, several factors must be considered when the marketing team ventures into video. For example, key challenges vary from deciding whether talent is a good fit to crafting messaging that will resonate throughout an entire campaign, managing
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How lack of motivation could be seen as a hindrance to solving programmatic fraud
Casale outlined some of the main challenges to solving the problems of fraud in the programmatic world — the latest boogeyman being MFAs
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Butterfly Effect: How Core Updates Make Subtle User Intent Changes
Discover how subtle intent shifts can impact your site’s organic traffic. Get expert insights on Core Updates and stay ahead of the game. The post Butterfly Effect: How Core Updates Make Subtle User Intent Changes appeared first on Search Engine Journal.
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VaynerMedia CEO Vaynerchuck: Media, creative agencies must reunite to create ‘common sense’ marketing solutions
Vanyerchuck said media and marketing needs to have a better understanding of consumer attention and pivot to create creative that consumers will consider vs. industy creative.
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34 High-Ticket Affiliate Marketing & Partner Programs 2024
Looking to maximize your revenue streams? Explore these high-ticket affiliate marketing programs with high one-time payouts and recurring commissions for individuals, agencies, and consultants. The post 34 High-Ticket Affiliate Marketing & Partner Programs 2024 appeared first on Search Engine Journal.
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Cómo YouTube Shopping aumenta su capacidad de competencia en el comercio en redes frente a TikTok
Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. YouTube ha anunciado este mes una serie de actualizaciones de sus funciones de compras, lo que supone una mayor flexibilidad para que los creadores de contenidos moneticen sus canales. Pero, en términos más generales, es una señal de que Alphabet,