The Brandtech Group is creating an influencer marketing residency program to continue expanding its generative AI projects.
This comes as Brandtech continues to acquire and invest in various companies to expand its business in content, AI and influencer marketing. Brandtech acquired digital media agency Jellyfish last year and Acorn Intelligence in 2022.
The residency program will be overseen by Brandtech’s influencer company Collectively, which will be open to creators who use generative AI to join throughout this year. Each will participate for four weeks to focus on their specific area of expertise, ranging from video generation to AI animation.
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