Categoria: Tendências
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How TSA Pulls Off Funny Social Content About Serious Business
The U.S. Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.
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Google Case Study Shows Importance Of Structured Data
Google published a case study showing how adding structured data and improving crawlability nearly doubled the amount of clicks to the site The post Google Case Study Shows Importance Of Structured Data appeared first on Search Engine Journal.
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How To Build A Diverse & Healthy Link Profile
This detailed guide reveals how to build and maintain a diverse backlink profile to boost your website’s search performance. The post How To Build A Diverse & Healthy Link Profile appeared first on Search Engine Journal.
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The Washington Post’s EIC succession plan shakes up newsroom, but does little to curb marketers’ news avoidance
The sudden shakeup at the top of The Washington Post’s newsroom is unlikely to improve buyers’ evaluation of news orgs as a place to spend their media budgets.
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Media Briefing: Why business publishers are finding value in social video ad revenue
Business publishers are turning their attention more to social video as advertiser interest — and ad inventory — opens up.
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Digital OOH’s growth has media agencies make more use of its data and measurement options
With experimentation in digital and immersive displays to live feeds, agencies and clients are able to integrate live consumer data.
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Advertisers appear to be largely unbothered by esports industry’s growing Saudi Arabian ties
Far from turning off brands, esports orgs’ participation in the Esports World Cup has actually sparked an influx of new sponsors into the space. Marketers are jumping at the opportunity to put their brands in front of the audience of an event that is billing itself as the Olympics or FIFA World Cup of esports.
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Research Briefing: Publishers invest in programmatic ads despite budget and data challenges
In this edition of the Digiday+ Research Briefing, we examine how publishers are continuing to invest in programmatic ads despite budget and data challenges, how the “Fortnite” ecosystem is having its YouTube moment, and how a new TikTok social impact program could help keep creators on the app even in light of its uncertain future,…
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As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development
The European homewares and garden retailer said in-house AI pilots have been successful.
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Los compradores hispanos son motor de ventas para Hyundai en Estados Unidos
Las campañas bilingües le vienen funcionando a varias marcas, particularmente aquellas en la industria automotriz, siendo Hyundai una de las empresas que se benefician de las estrategias multiculturales, reportando recientemente un aumento del 12% en ventas con respecto al año anterior. “Atraer al público latino, sobre todo a la generación más joven, es algo más