Categoria: Tendências
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How Sonos plans to market its new Ace high-end headphones in a noisy category
The longtime speaker leader has a plan for competing in the crowded category while also reaching new audiences.
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How U.S. Bank ‘dramatically’ cut the development time of its latest campaign with AI avatars
U.S. Bank recently turned to AI for research and focus group testing for its new creative.
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How AI’s energy needs conflict with media agencies’ carbon reduction efforts
As if AI didn’t present enough existential challenges to the world in general — with fears of hallucinations, misinformation and SkyNet taking over, among other worries — its massive energy needs represent the latest stumbling block.
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How publishers are tapping into ESL/FACEIT Group’s growing esports ecosystem
EFG has collaborated with game publishers for years, these ties have grown much deeper in 2024. At the moment, whether directly or through its operating partnership with the Esports World Cup (EWC), EFG administers leagues and events for prominent publishers such as Activision Blizzard and Riot Games.
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Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still dominates
Far more brand marketers are advertising via retail media than agency marketers — but among all marketers who invest in retail media, Amazon is by far the top platform.
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How To Make Money Blogging: 9 Strategies That Work
Finding customers is one of the biggest challenges brands face when selling products or services. As a blogger, you’ve already… Continue Reading The post How To Make Money Blogging: 9 Strategies That Work appeared first on Copyblogger.
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Automattic For Agencies: A New Way To Monetize WordPress
Automattic announced a new program that offers agencies a way to earn more with WordPress.com, Jetpack, WooCommerce and more The post Automattic For Agencies: A New Way To Monetize WordPress appeared first on Search Engine Journal.
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A Deep Dive into SEO for Ecommerce Product Pages
Search Engine Optimization (SEO) is not just about bringing more visitors to your ecommerce website. It’s actually about helping the right people (your future customers) find the products they need.
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Content Monitoring: A Step-by-Step Guide [+ 9 Metrics to Track]
Content monitoring helps you assess your online content‘s performance. Find out how to start doing it.
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Understanding Information Security & Risk Management
Find out why information security and risk management are crucial. Understand effective strategies to protect valuable data and minimize potential risks. The post Understanding Information Security & Risk Management appeared first on Search Engine Journal.
