Categoria: Tendências

Google’s recent claim that AI Overviews is good for publishers struck a nerve. But platforms often use this playbook. Here’s a guide on how to spot the spin.

Indies are weighing up the pros and cons of output-based pricing as gen AI usage alters the cost of creative.

The details vary but the overarching message is consistent: Meta’s reps are charged with bringing Zuckerberg’s latest vision to life.

Some brands, particularly small businesses, are laying off customer service agents or scaling back outsourced call center contracts in favor of AI chatbots.

Google’s John Mueller advises small businesses to choose distinctive brand names over generic keyword domains for better search visibility. The post Google Cautions Businesses Against Generic Keyword Domains appeared first on Search Engine Journal.

Google’s John Mueller says giving each image its own landing page can help it appear in image search, while gallery setups may limit visibility. The post Google: Unique Image Landing Pages Can Help Boost Search Visibility appeared first on Search Engine Journal.

Get SEO insights that work in AI search. Keep your brand visible, organized, and ready for what’s next. Save your seat for this expert-led webinar. The post How To Stay Visible in AI Search [Webinar] appeared first on Search Engine Journal.

Drew Stein, Audigent managing director, Experian Marketing Services Curation, the packaging of audience and programmatic supply chain data against ad inventory to sell overlooked, but valuable, ad impressions, can no longer be considered a trend or buzzword. With more than 66% of all open exchange advertising, representing $100 billion in annual spend, being transacted through

OpenAI launches GPT-5, now the default model in ChatGPT for all users. The update prioritizes factual accuracy, transparent reasoning, and broader accessibility. The post OpenAI Launches GPT-5 In ChatGPT To All Users appeared first on Search Engine Journal.

Google Ads just launched new Performance Max controls and reporting tools to improve targeting, creative visibility, and new customer acquisition tracking. The post Google Expands Performance Max Controls and Reporting appeared first on Search Engine Journal.