Categoria: Tendências
-
UBS, New York Times Advertising, Uber Advertising and The Wall Street Journal are Digiday Media Awards Europe finalists
This year, the organizations modernizing European media are pioneering interactive formats that drive engagement and impact, while premium contexts build trust and authority. Digiday Media Awards Europe finalists are also pairing innovation with sustainability, thoughtful design and seamless omnichannel storytelling to enhance user experience across touchpoints. In the Best Use of Interactive Content category, UBS
-
The Great Decoupling
AI search broke the link between traffic and revenue. This piece explains how SEO creates demand without page views. The post The Great Decoupling appeared first on Search Engine Journal.
-
Pinterest CRO Bill Watkins leaves amid reorganization
The move comes just over three weeks before the company reveals its Q4 2025 earnings update on February 12.
-
A step toward compliance: the creator economy addresses disclosure and liability risks
The Institute for Responsible Influence will offer a creator certification program to standardize disclosures and increase creator accountability.
-
ChatGPT Searches Google Shopping to Create its Recommendations
Our experiment confirms that ChatGPT runs queries through Google Shopping. Here‘s what this means.
-
Perplexity AI Interview Explains How AI Search Works
Interview with Perplexity AI offers insights into what makes AI answer engines different from regular search The post Perplexity AI Interview Explains How AI Search Works appeared first on Search Engine Journal.
-
Case Study: How Entity Linking Can Support Local Search Success
Understand why entity linking is becoming a strategic requirement for local SEO in AI search environments. The post Case Study: How Entity Linking Can Support Local Search Success appeared first on Search Engine Journal.
-
Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries
New data from BrightEdge shows which kinds of finance-related queries trigger AI answers and which kinds do not The post Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries appeared first on Search Engine Journal.
-
Why Agentic AI May Flatten Brand Differentiators
The co-lead of the WordPress AI Team says some sites face a “more complex” future as brand differentiation gets flattened. The post Why Agentic AI May Flatten Brand Differentiators appeared first on Search Engine Journal.
-
Ad Tech Briefing: Consolidation in a ‘Hunger Games scenario’ – and a true loss for the industry
Analysts predict various means of consolidation. and notes on the sad passing of OpenX CEO John Gentry.
