Categoria: Tendências

Google Search says llms.txt isn’t needed for AI features, while Lighthouse now checks the file for agentic browsing readiness in an experimental audit. The post Google’s llms.txt Guidance Depends On Which Product You Ask appeared first on Search Engine Journal.

GEO made calibration look like the deficiency. Here’s the evidence, the incentives behind it, and what it costs when the gradient runs unchecked. The post Mt. Stupid Has A Pricing Page appeared first on Search Engine Journal.

Discover how a modern publishing engine can eliminate the issues of legacy CMS and drive sustainable growth for media companies. The post More Organic Search Traffic, More Ad Revenue: 4 Publishing Workflow Fixes That Bring Both appeared first on Search Engine Journal.

Unilever’s 300,000-creator network plus 71% of creators using AI tools equals a content machine at unprecedented scale. The real question: Will any of it work? The post Can A 300,000-Influencer Network Built On AI-Generated Content Work? appeared first on Search Engine Journal.

Google Analytics 4 now classifies traffic from ChatGPT, Gemini, and Claude under a new AI Assistant channel.

Learn how to measure AI search visibility, track citations and mentions, report progress to leadership, and connect visibility gains to traffic, leads, and ROI.

Is PMax stealing your branded traffic? Is Smart Bidding starved of data? Here’s how to identify Google Ads budget misallocations most managers overlook. The post Google Ads Budget Misallocation Is More Common Than You Think – And Harder To Spot appeared first on Search Engine Journal.

Deciding how AI is used, vetting tools, shaping best practices and how staff are incentivized to use AI tools are still up for debate internally at agencies.

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.