Categoria: Tendências

Google is connecting Calendar to Personal Intelligence in AI Mode, allowing it to add events and factor your schedule into responses. The post Google Brings Calendar To Personal Intelligence In AI Mode appeared first on Search Engine Journal.

Phone call data breaks out AI referrals for the first time. Calls from ChatGPT become leads more often than any other channel, but convert average. The post ChatGPT Calls Turn Into Leads More Often: Invoca Report appeared first on Search Engine Journal.

Long doesn’t mean valuable. Google normalizes for length. Here’s what its information gain patent says actually moves the needle. The post How Google May ‘Understand’ Unique Content appeared first on Search Engine Journal.

Google’s Mueller says long A/B tests won’t result in SEO demotions, contradicting official guidance that says they may be considered deceptive. The post Google Says No SEO Penalty For Year-Long A/B Tests? appeared first on Search Engine Journal.

See how AI search decides which local business to recommend, and how to become the one it names.

GA4’s AI Assistant channel fragments traffic from a single source into three separate channels, making your AI referral numbers quietly wrong. The post GA4’s AI Assistant Channel Undercounts Your AI Traffic: How To Build One That Doesn’t appeared first on Search Engine Journal.

CFOs focus on revenue impact over vanity metrics. Discover the essential PPC measurements that resonate with executives. The post The PPC Metrics Your CFO Actually Cares About (And How To Report Them) appeared first on Search Engine Journal.

Digital video ad spend continues to climb, but buyers say bigger budgets bring tougher questions about inventory quality, supply chain transparency.