Categoria: Tendências
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Nike versus Adidas: Who’s winning the World Cup’s brand head to head?
Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who’s out in front.
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Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative
While interest in AI-enabled media and creative effectiveness measurement is rising, 49% of senior marketers say they can’t back up their ad creative with hard data.
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‘A Super Bowl every two days’: Inside Unilever’s 50,000-creator World Cup play
50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever’s World Cup creator push.
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Cannes Briefing: The Cannes confessional
Cannes is soft win. Attendees showed up and so did everyone else and the showing up is the whole transaction.
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Media Buying Briefing: The holdco tech heads expound on the ups and downs of building AI
As AI becomes a bigger and broader part of the holding company model, their tech heads seek opportunity while grappling with challenges.
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Stop Measuring AI Search Like SEO: Here’s What To Track Instead
Measuring AI search like SEO? Learn what to track instead: visibility, recommendations, bot access, citations, and off-site signals that drive real value
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I rebuilt our content update pipeline in Claude Code. Here’s why.
I moved our content update pipeline from n8n to Claude Code. Here‘s what broke, what worked, and what changed for our team.
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The PEE Framework for Agentic AI — Whiteboard Friday
Too many buzzwords in the AI search space? Let’s simplify it. AI engines reward clarity, freshness, and context. Steal Rejoice Ojiaku’s content framework for your new and updated content to improve citations and mentions.
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2026 AI Music Video Generators Guide: How a Single Prompt Now Replaces an Entire Creative Team
2026 AI Music Video Generators Guide: How a Single Prompt Now Replaces an Entire Creative Team Creativity Just Got a “Skip to Finished Version” Button In 2026, something quietly weird is happening in the creative world. People are no longer “making” music videos in the traditional sense, they […] The post 2026 AI Music Video…
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How AI Is Changing How Warehouses Handle Demand Spikes
How AI Is Changing How Warehouses Handle Demand Spikes If you own a business, you know how challenging a demand spike can be when you’re not prepared for it. But you can turn these moments into great opportunities to show up and stay in people’s minds and hearts. […] The post How AI Is Changing…