Categoria: Tendências
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‘I’m not selling you hours’: PMG’s push beyond agencies
PMG never called itself an agency. Here’s why that matters now.
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The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
The gap between The Trade Desk’s public confidence and what its advertisers describe on the ground has rarely been harder to close.
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AI Search Barely Cites Syndicated News Or Press Releases
Data from 4M AI citations shows syndicated press releases barely register in AI answers. Editorial content and owned newsrooms fare better. The post AI Search Barely Cites Syndicated News Or Press Releases appeared first on Search Engine Journal.
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How One SEO Consultant Turns Semrush’s AI Sentiment Insights into Traffic and Visibility
How do AI search engines describe your brand—and what happens if they get it wrong? In this case study, Czech SEO specialist Zbyněk Fridrich shares the exact workflow he uses to improve organic search performance and AI visibility using AI sentiment insights from Semrush’s AI Visibility Toolkit.
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3 CMS Platforms Control 73% Of The Market & Shape Technical SEO Defaults
CMS defaults now influence more of the web’s technical SEO than most consultants ever can, reshaping where optimization work creates real value. The post 3 CMS Platforms Control 73% Of The Market & Shape Technical SEO Defaults appeared first on Search Engine Journal.
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You’re Not Scaling Content. You’re Scaling Disappointment
Pedro Dias traces the recurring cycle of mass-produced SEO content and explains why the “publish more pages” playbook always ends the same way. The post You’re Not Scaling Content. You’re Scaling Disappointment appeared first on Search Engine Journal.
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How AI Agents Decide Which Brands To Recommend: Trust Is The New Ranking Factor
Discover how AI agents decide which brands to recommend and why trust is essential in the new marketing landscape. The post How AI Agents Decide Which Brands To Recommend: Trust Is The New Ranking Factor appeared first on Search Engine Journal.
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How Generative Engine Optimization (GEO) Is Reshaping Brand Visibility in 2026
How Generative Engine Optimization (GEO) Is Reshaping Brand Visibility in 2026 The Rise of AI-Generated Search Results For the past two decades, search engine optimization (SEO) has been the cornerstone of digital marketing. Brands invested heavily in keyword research, backlink building, and technical optimization to climb Google’s rankings. […] The post How Generative Engine Optimization…
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Google Shares More Information On Googlebot Crawl Limits
Google shared that Googlebot’s crawl limits are flexible and can be increased or decreased depending on the need. The post Google Shares More Information On Googlebot Crawl Limits appeared first on Search Engine Journal.
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Ulta Beauty CEO announces TikTok Shop launch, 11.8% net sales jump: ‘We got our swagger back’
Ulta Beauty will soon launch on TikTok Shop.
