Categoria: Tendências

Bought Reddit citations will be filtered the way Penguin filtered bought links. The only strategy that compounds on the agentic web is being real. The post Buying Reddit To Win AI Citations Is The New Link Farm appeared first on Search Engine Journal.

Google says publishers who want to survive in AI Search need to start making content users actually want to read. The post Google Says AI Visibility Hinges On Content People Actually Want To Read appeared first on Search Engine Journal.

The “separate AEO strategy” consultants have been selling collapses when Google itself says it’s one playbook. Here’s what that means for how you build. The post Search And Agents Are One Product. You Only Need One Playbook appeared first on Search Engine Journal.

Google confirmed that meta descriptions are not a requirement, then explained why it’s not pointless to write them. The post Google: Meta Descriptions Not Required For SEO. But They’re Worthwhile. appeared first on Search Engine Journal.

Selling AI as a people replacement alienates buyers and contradicts employment data. Here is why the substitution narrative backfires. The post Selling AI As A Replacement Wins Attention & Kills Trust appeared first on Search Engine Journal.

Your internal link structure gradually loses effectiveness as new content pulls equity away from important pages. The post Why Internal Links Quietly Decay & How To Reclaim The Equity You’re Losing appeared first on Search Engine Journal.

Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who’s out in front.

While interest in AI-enabled media and creative effectiveness measurement is rising, 49% of senior marketers say they can’t back up their ad creative with hard data.

50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever’s World Cup creator push.