Categoria: Tendências

As things stand, Meta hasn’t provided any communication to ad execs about these additional fees, beyond the email shared with Digiday.

Quick Collabs is LTK’s latest attempt to make creator marketing campaigns faster and more scalable. for brands and creators alike.

Instagram’s controversial Shop the Look rollout didn’t ask for creators’ consent, nor did it tag products they’ve endorsed. What did they learn from it?

Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement.

This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.

Chartbeat data shows search referral traffic fell 60% for small publishers over two years, compared with 22% for large publishers, per an Axios report. The post Search Referral Traffic Down 60% For Small Publishers, Data Shows appeared first on Search Engine Journal.

SISTRIX analyzed over 100 million German keywords and found AI Overviews reduce the position one click rate from 27% to 11%. Impact varies by industry. The post Google AI Overviews Cut Germany’s Top Organic CTR By 59% appeared first on Search Engine Journal.

Google confirmed it removed “What People Suggest” from health searches. Additionally, the company announced new AI health tools for YouTube. The post Google Removes ‘What People Suggest,’ Expands Health AI Tools appeared first on Search Engine Journal.

Google is expanding Personal Intelligence to free U.S. users in AI Mode, connecting Gmail and Photos to search. Gemini app and Chrome rollout starting. The post Google AI Mode’s Personal Intelligence Now Free In U.S. appeared first on Search Engine Journal.

If your paid search looks efficient, branded keywords may be hiding the truth. Learn how to measure real performance. The post The Brand Tax: How Google Profits From Demand You Already Own appeared first on Search Engine Journal.