Categoria: Tendências

Google launches Meridian GeoX globally, giving marketers new ways to run geo experiments and bring incrementality results into marketing mix modeling. The post Google Launches Meridian GeoX Globally appeared first on Search Engine Journal.

Amazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of premium supply its spent more than a year locking down. 

Google DeepMind researchers test Autoregressive Ranking (ARR), a unified model that can replace current retrieval and ranking methods. The post Google DeepMind Develops New AI Search Ranking Model appeared first on Search Engine Journal.

Moz leaders Jonathan Berthold and Kevin Chen explain how listings, reviews, mentions, and social activity shape local recommendations in AI search. The post How Local Businesses Can Build Visibility In AI Search appeared first on Search Engine Journal.

Forecasts show ad spend increasing faster than expected and share of ad dollars funneled through AI campaigns rising to more than a quarter of U.S. spend by end of decade.

Freshpet and Intero Digital explain how brands can audit AI visibility, restructure content for citation, and connect GEO work to business priorities. The post How Freshpet Earned AI’s Trust: A GEO & AI Visibility Playbook appeared first on Search Engine Journal.

Le Monde says its audience hasn’t dropped since AI Overviews launched in France, while app traffic and subscriber growth complicate the broader traffic story. The post Le Monde Says AI Overviews Haven’t Hurt Its Audience So Far appeared first on Search Engine Journal.

Explore how multi-location businesses can optimize for AI models like ChatGPT and Gemini. Learn the key factors for success. The post 5 AI Models, 4 Signals: What 120K Mentions Reveal About Multi-Location SEO appeared first on Search Engine Journal.