Categoria: Tendências
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Walmart warns it may have to raise prices due to fuel costs
The possibility comes as higher fuel prices are already putting pressure on household budgets.
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Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope
The gap between agentic advertising’s promise and its reality.
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Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development
Agents are merely the latest technology to earn the dubious distinction.
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TikTok Shop says sales from U.S. small businesses climbed 66% in 2025
U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the year before.
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The New Rules of AI Visibility and How To Prepare for It
Is AI search making your brand harder to find? Learn the visibility rules, traps, and checklist to earn citations, trust, and clicks before buyers choose.
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How mobile’s measurement playbook is solving the web’s fragmentation problem
Ran Avrahamy, Chief Marketing Officer, AppsFlyer Web marketers have spent years building performance measurement on a foundation that is increasingly hard to trust. Cookies are unreliable, platform self-reporting is contradictory and AI-generated discovery is eating into observable traffic. And the signals that once made the web feel legible — referral paths, session data, conversion events
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Google Begins Rolling Out May 2026 Core Update
Google began rolling out the May 2026 core update, the second broad core update this year. It may take up to two weeks to complete. The post Google Begins Rolling Out May 2026 Core Update appeared first on Search Engine Journal.
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LLM Guidance Doesn’t Transfer The Way SEO Guidance Did
The shared standards that once made one engine’s guidance apply to all of them never got built between LLM providers. Optimization is no longer portable. The post LLM Guidance Doesn’t Transfer The Way SEO Guidance Did appeared first on Search Engine Journal.
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IT Services Industry Challenges 2026: Risks, Trends, and Strategic Insights
IT Services Industry Challenges 2026: Risks, Trends, and Strategic Insights There’s a specific kind of exhaustion spreading through IT departments right now, not from overwork, exactly, but from the gap between what’s being promised and what’s actually deliverable. Budgets didn’t shrink, but confidence did. AI is everywhere in […] The post IT Services Industry Challenges…
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Why Traffic Spikes Should Not Change Your Auth Bill
Why Traffic Spikes Should Not Change Your Auth Bill Every software company dreams of the day their application goes viral. You architect your databases to scale, you set up your cloud infrastructure to auto-scale horizontally, and you use content delivery networks to absorb the shock of a massive […] The post Why Traffic Spikes Should…