Categoria: Tendências

Molson Coors partnered with Movers+Shakers’ new consultancy group to completely overhaul its approach to creators, and it’s working.

Google says Business Profile post view counts are rolling out globally for posts published in the past 18 months, combining views from Search and Maps. The post Google Adds Post View Counts To Business Profiles appeared first on Search Engine Journal.

The CMO was once a true partner to the CEO, grounded in a shared language of customers, margins and growth. That alignment ensured marketing had a permanent voice in the room where budgets were set and strategic bets were made. This was the era when figures like David Ogilvy were not just advertising leaders, but

Google & Uberall go live on Sept 24, sharing what comes next in Google Search and five local marketing strategy fixes that get locations recommended. The post Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar] appeared first on Search Engine Journal.

Publishers are blocking AI crawlers on a metric whose denominator is missing an unknown share of referrals. The post Everyone Is Quoting The Same Number And Getting Different Answers appeared first on Search Engine Journal.

Learn how to use Claude and the Semrush MCP to find keyword ideas based on what your audience is saying.

Speaking at the Goldman Sachs’ Communacopia and Technology Conference earlier today, Phil Angelastro  gave a sobering take on PepsiCo’s decision to walk away after more than 25 years. 

Keep AI-driven PPC accountable with transparent reporting, brand-safe creative guardrails, and campaign structures that preserve performance without surrendering control. The post How Do I Keep Control As Platforms Automate My Account? – Ask A PPC appeared first on Search Engine Journal.

YouTube is expanding Get Feedback, a tool that reviews a Shorts before publishing, to U.S. users The post YouTube Gives You Feedback On Shorts Before Publishing appeared first on Search Engine Journal.

Google expands Data Manager across GA and DV360 and introduces a Data Strength Uplift Metric to measure the impact of first-party data. The post Google Expands Data Manager And Adds Uplift Measurement appeared first on Search Engine Journal.