Categoria: Tendências

Google is testing a Search Console pilot that pays publishers when their content contributes to Gemini, AI Overviews, and AI Mode answers. The post Google Tests Paying Publishers For AI Answers Via Search Console appeared first on Search Engine Journal.

Count AI marketing’s hidden rework and maintenance costs before claiming efficiency gains, or risk repeating programmatic’s mistake and starving long-term strategy. The post AI Isn’t Delivering Marketing Efficiency, It’s Repeating Programmatic’s Broken Promise appeared first on Search Engine Journal.

Sean McCrohan and Steve Wiideman explain how citation clicks, calls, prompt libraries, and customer language can connect AI discovery to local leads. The post How To Connect AI Search Visibility To Local Leads appeared first on Search Engine Journal.

Google has been quietly scaling a pay-per-use AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf.

Everyone’s hating on creators at the US Open, but they’re here to stay in the tennis world, just perhaps with some adjustments.

The new format lets brands turn an ad click into a conversation with an AI agent inside ChatGPT, rather than sending users to their websites.

PepsiCo and LVMH wins show Publicis has deliberately cultivated a habit of winning major media accounts outside the traditional review process.

Automattic says Matt Mullenweg has returned with the board’s full support. But its official announcement raises additional questions. The post Matt Mullenweg Apparently Back In Charge At Automattic appeared first on Search Engine Journal.