Categoria: Tendências
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Advertising’s confidence problem, according to the man who used to price its stocks
Advertising’s inconvenient truth: the industry built a commodity and called it a strategy
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Criteo is subject to a takeover bid, further proving private equity’s continued interest in ad tech
Vista Equity and Quinti Capital place a 50% premium on stock, raising questions over where the PE firms see value.
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What’s really driving Europe’s €131 billion ad boom
Another forecast, another reminder that ad spend is running its own race, economy be damned.
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How Bandit Running is expanding internationally while staying hyperlocal
Bandit’s focus on core running communities has helped it grow enough to start expanding outward.
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AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
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Google research reveals pattern-level AI video spam detection
New Google research catches AI video spam by clustering accounts, not single videos. See what it signals.
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How Cardmarket wins search by knowing its community better than anyone
How Cardmarket built a community-first SEO strategy that drove steady organic growth, stronger AI visibility, and 200% growth in AI-referred sessions.
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From Blank Brief to Story Draft: How Content Teams Are Using AI as a FirstPass Creative Partner
From Blank Brief to Story Draft: How Content Teams Are Using AI as a First-Pass Creative Partner You know that moment. The cursor blinks on a white screen. The brief sits beside you, a few bullet points, maybe a vague “write something about AI and productivity.” The deadline […] The post From Blank Brief to…
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Practical Tips for Optimizing Enterprise Network Performance
Practical Tips for Optimizing Enterprise Network Performance When business apps crawl, nobody in sales says, “Hmm, must be a routing issue.” They ping IT. Fast. Video calls freeze. Orders stall. Support tickets pile up like dishes after a holiday dinner. That’s why enterprise network optimization matters long before […] The post Practical Tips for Optimizing…
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How to Set Up Payroll for the First Time as a Small Business Owner
How to Set Up Payroll for the First Time as a Small Business Owner Starting a business comes with a long list of things to figure out. Registering with HMRC, sorting out contracts, setting up a business bank account. But one thing that catches a lot of first-time […] The post How to Set Up…