Categoria: Tendências
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AI Overviews Visibility: A Reliable Way To Track What Spot-Checks Miss
Discover the essential strategies for tracking brand presence in AI Overviews and improving your brand sentiment over time. The post AI Overviews Visibility: A Reliable Way To Track What Spot-Checks Miss appeared first on Search Engine Journal.
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AI Content Marketing For Agencies: 6 Ways To Stay Competitive Right Now
Discover how marketing agencies can transform their content strategy and boost client retention in the age of AI. The post AI Content Marketing For Agencies: 6 Ways To Stay Competitive Right Now appeared first on Search Engine Journal.
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Ad Tech Briefing: Apple’s continued interest in ads
A subtle policy update shines a light on how Apple differs from Google.
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In Graphic Detail: AI visibility is no longer about referral traffic
New data shows why publishers are developing strategies around agentic traffic and brand visibility in AI answer engines.
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As AI automates media work, Omnicom Media is rethinking the agency business model
AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.
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W3C Attribution API prompts debate over the future of web measurement
The proposal aims to provide a browser-based mechanism for measuring advertising performance without relying on cross-site tracking.
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Nike versus Adidas: Which brand won the World Cup?
We sift through data from AdClarity, Meltwater, Sprout Social and MediaRadar to work out which brand had the best World Cup performance.
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Google Is AI Mode’s No. 2 Cited Domain, Data Shows
New data shows Google is now AI Mode’s second most-cited domain, driven by Google-hosted Business Profile and Product Knowledge Panel cards. The post Google Is AI Mode’s No. 2 Cited Domain, Data Shows appeared first on Search Engine Journal.
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How Cube Software Built an Organic Inbound Engine and Became an AEO Leader with GMP
Cube Software is an AI-powered financial intelligence platform built for modern FP&A teams. By integrating directly with Excel, Google Sheets, PowerPoint, Slack, and core financial systems, Cube helps finance teams automate planning and reporting workflows without changing how they work. Based in New York City, Cube… The post How Cube Software Built an Organic Inbound…
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How One Online Learning Platform Increased Reddit Attribution by 40% in 4 Months
In a competitive market where buyers rely heavily on peer recommendations, Reddit has become a critical discovery channel for high-intent learners comparing tools, courses, and learning paths. Growth Marketing Pro partnered with a leading self-paced online learning platform that serves developers looking to build job-ready backend… The post How One Online Learning Platform Increased Reddit…