Categoria: Tendências

A University of Washington paper estimates AI Overviews reduced search referrals to Wikipedia by about 5%, a metric Google disputes. The post What Wikipedia Reveals About AI Overviews And Web Traffic appeared first on Search Engine Journal.

Zero-click marketing is a content strategy for delivering value without requiring clicks to other pages.

Stas Levitan of LightSite AI explains four first-party signals marketers can use to connect AI bot attention with human traffic and better SEO decisions. The post New AI Search & SEO KPIs: 4 Signals That Guide Real Decisions [Watch Now] appeared first on Search Engine Journal.

Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead.

Molson Coors partnered with Movers+Shakers’ new consultancy group to completely overhaul its approach to creators, and it’s working.

Google says Business Profile post view counts are rolling out globally for posts published in the past 18 months, combining views from Search and Maps. The post Google Adds Post View Counts To Business Profiles appeared first on Search Engine Journal.

The CMO was once a true partner to the CEO, grounded in a shared language of customers, margins and growth. That alignment ensured marketing had a permanent voice in the room where budgets were set and strategic bets were made. This was the era when figures like David Ogilvy were not just advertising leaders, but

Google & Uberall go live on Sept 24, sharing what comes next in Google Search and five local marketing strategy fixes that get locations recommended. The post Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar] appeared first on Search Engine Journal.

Publishers are blocking AI crawlers on a metric whose denominator is missing an unknown share of referrals. The post Everyone Is Quoting The Same Number And Getting Different Answers appeared first on Search Engine Journal.