Categoria: Tendências
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Rising gas prices could be the straw that breaks consumer spending
The rising fuel costs have experts predicting a rapid ripple effect on the U.S. retail industry.
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Amid competition for sponsors, top sports clubs are investing in social media operations
Sponsors used to want hospitality access and pitch-side banners. Now they want access to a club’s social following.
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TikTok courts CMOs with first-ever Collective, as it targets bigger budgets
In its first CMO-focused event in the U.K. TikTok showcased how easy it is for brands to create content. The event is only part of the platform’s sharper 2026 commercial strategy: targeting larger, long-term ad budgets, courting independent agencies, and positioning itself as a serious competitor to Meta in 2026.
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Google Responds To Error That Causes Old Branding To Persist In SERPs
Google’s John Mueller responds to a question about search results that display outdated branding for a site that rebranded over ten years ago. The post Google Responds To Error That Causes Old Branding To Persist In SERPs appeared first on Search Engine Journal.
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3 Strategies That Can Survive AI Search In 2026: What I Shared At SEJ Live
Stop chasing rankings and start building visibility that matters with three practical strategies for SEO in 2026. The post 3 Strategies That Can Survive AI Search In 2026: What I Shared At SEJ Live appeared first on Search Engine Journal.
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Why Salesforce Alternatives Are Gaining Traction
Why Salesforce Alternatives Like Twenty CRM Are Gaining Ground For years, picking a CRM for your sales or marketing team meant one conversation: Salesforce or something that looked like Salesforce. The platform dominated the market so completely that “CRM” and “Salesforce” became interchangeable for a lot of teams. […] The post Why Salesforce Alternatives Are…
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How To Use AI To Detect Inefficiencies In Delivery Routes
How To Use AI To Detect Inefficiencies In Delivery Routes The contemporary delivery business is based on promptness, safety and prudent planning. With the rise in customer demands and the shipment amounts, the slightest inefficiency in the delivery routes may result in increased fuel expenses, extended delivery durations, […] The post How To Use AI…
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7 Google Ads Shortcuts Every PPC Manager Should Be Using
Save time in Google Ads using seven practical shortcuts that simplify workflows and highlight optimization opportunities. The post 7 Google Ads Shortcuts Every PPC Manager Should Be Using appeared first on Search Engine Journal.
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The SEO Skills Gap: Why Technical Expertise Alone Won’t Cut It Anymore
Technical SEO expertise is table stakes. The real skills gap? Business acumen, strategic thinking, and the ability to prove ROI. Here’s what CMOs need. The post The SEO Skills Gap: Why Technical Expertise Alone Won’t Cut It Anymore appeared first on Search Engine Journal.
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Is WordPress Too Complex For Most Sites?
Yoast SEO co-founder shares that most sites don’t need content management systems like WordPress anymore. The post Is WordPress Too Complex For Most Sites? appeared first on Search Engine Journal.