Categoria: Tendências

OpenAI wants to automate the last thing advertisers still do themselves.

Synthetic data solutions promise time savings, but most agencies only trust them so far. WPP’s latest partnership is set to push the envelope into programmatic buying.

Cannes Lions 2026 is gearing up to be the advertising industry event’s biggest bet on creators yet. 

Under the leadership of new CEO Elliott Hill, Nike has been enacting a new strategy called the “Sport Offense.”

Le Monde is “figuring out” how to maintain its subscription partnership with readers who use AI agents rather than its homepage or app.

This WTF guide, sponsored by Talon.One, explores how brands can make their loyalty and promotions agent-ready, as agentic commerce evolves from a theoretical concept into practical applications, and AI agents begin to handle the end-to-end shopping journey for consumers. Agentic commerce has quickly become a hot industry topic, as the technology evolves from a theoretical

Uncover the connection between AI and SEO. Discover how structured use of AI can transform your content strategy. The post The 4-Layer AI Ops Playbook: From Better AI Outputs To Strong SEO Results appeared first on Search Engine Journal.

Microsoft is beginning to roll out Citation Share, Intents, Topics, and Compare in the Bing Webmaster Tools AI Performance dashboard preview. The post Bing Rolls Out AI Citation Share In Webmaster Tools appeared first on Search Engine Journal.

This year’s Digiday Media Buying and Planning Awards winners reflect a media landscape increasingly shaped by artificial intelligence, data-driven decision making and integrated audience strategies. Across categories, organizations used AI to identify and engage high-value audiences, while adapting campaigns in real time to improve performance. Successful programs also embraced omnichannel planning, coordinating activity across platforms

This year’s Digiday Content Marketing Awards finalists are creating interactive experiences and leaning on immersive storytelling to foster loyal audiences and build deeper connections. Dedicated channels and content ecosystems are enabling brands to better service niche audiences, while localization and multilingual content are helping brands connect with consumers worldwide. Finally, cross-platform strategies allow advertisers to