Tag: tendências growth marketing 2023
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Confessions of a media executive: ‘As an Apple user, I love what they’re doing’
Apple is often charged with ‘predatory privacy’ but some media execs quietly acknowledge the upside.
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An Apple Search Engine? – Whiteboard Friday
In today’s Whiteboard Friday, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works, and how they could possibly hope to compete with Google in the future.
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![2023 Content Marketing: Bring Your Strategy and Ops Into the Not-So-New Century [Rose-Colored Glasses]](https://canalgrowthmarketing.com.br/wp-content/uploads/2023/01/2023-content-marketing-125x69-KNKGqE.png)
2023 Content Marketing: Bring Your Strategy and Ops Into the Not-So-New Century [Rose-Colored Glasses]
It’s happened. As predicted, content marketing is now just marketing. And that means it’s time to get serious about optimizing the value of ideas, experiences, and products in a marketplace of content. Here’s how. Continue reading →
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Content Planning: How to Create a Content Plan, Step by Step
Learn what a content plan is and how to build one, with examples and tools to make your life easier.
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What Are Hreflang Attributes & How to Implement Them
The hreflang attribute specifies the language and geographical targeting of a page. Learn more here.
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This day in search marketing history: January 27
Google AdWords API launches, plus: PAA vs. featured snippets, Google hiring an SEO, Expanded Text Ads findings and more. The post This day in search marketing history: January 27 appeared first on Search Engine Land.
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Moving on from search engine optimization to search optimization
Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results. The post Moving on from search engine optimization to search optimization appeared first on Search Engine Land.
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Google Account-level negative keywords are here
Now you can apply the same negative keyword lists you already use across multiple campaigns. The post Google Account-level negative keywords are here appeared first on Search Engine Land.
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3 email marketing shifts to make in 2023
Consider making these three major directional changes that could help your email program succeed this year. The post 3 email marketing shifts to make in 2023 appeared first on MarTech.
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Why entertainment expert Eunice Shin is watching streamers’ subscriber churn rates
Having consulted for companies including Disney, Warner Bros. and NBCUniversal, Shin knows the ins and out of the today’s entertainment business.