Google AdWords API launches
In 2005, Google launched the Google AdWords API.
Google said API usage would be free, though activity was capped via a quota system. Those with larger accounts or spending more with Google would be allowed to have higher activity.
Google described the AdWords API as a:
…free Google AdWords beta feature that enables developers to create computer programs that interact directly with the AdWords system. The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns.
The Google AdWords API had a good run. It wasn’t until April 29, 2021 that Google would tell developers using the AdWords API they would need to upgrade to the Google Ads API by April 27, 2022. That’s the date when Google AdWords API officially sunset.
Also on this day
2022: The number of featured snippets shown in Google SERPs continued to decrease.
2022: Google would also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.
Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic
2022: Also, Events Manager, where advertisers can manage their Twitter Website Tag and associated web-based conversion events.
2022: The feature was meant to “help people more easily get to and see popular next searches based on what they’re searching.”
2022: You may have seen a drop in the number of clicks and impressions in Google Search Console Performance reports for images.
2022: Nearly a year after standalone Gmail campaigns became “read-only.”
2022: WordPress made enhancements to the block editor and stretched no code capabilities.
2022: Advertisers first had to be state-licensed and certified by Google to run gambling ads.
2021: Google said its users want to see the full story and not have to click through to see more.
2020: Google posted a job opening to hire an SEO.
2020: Four experts offered their top three recommendations for local search marketers.
2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Craver about how he gets blamed for some perceived bias within Google News.
2017: Findings and advice meant to provide some anxiety relief and motivation for paving the way with ETAs.
2017: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
2016: Google introduced an addition to custom columns: custom formulas.
2016: Microsoft was no longer listed as a member.
2016: You could now check Bing’s quick answer box to see if your lottery ticket matched the winning lottery numbers.
2016: Apple was driving vehicles around the world to collect data to improve Google Maps.
2015: Google was looking for some volunteers to test out an early version of the updated search queries report within Google’s Webmaster Tools.
2015: Google’s mobile search results snippets started showing a message to searchers when Google was unable to show the snippet to searchers because the webmaster was blocking their crawlers.
2015: If advertisers wanted to keep a record of that older data.
2015: The feature would save views, properties and accounts for 35 days after they have been deleted.
2015: Revenue rose 50% year-over-year, just beating out Black Friday’s revenue gains of 49%.
2015: Impression and click performance data were delivered much faster.
2014: Google’s OneBox could answer how far it was between two remote locations.
2014: Nicknamed “Google Law” it would assess a tax of 7% on search engine ad revenues to subsidize local content publishers.
2012: Bing said its market share was 20% of active internet users in Germany. However, several third-party sources disagreed.
2012: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
2011: Google started experimenting with image ads on messages with heavy image content.
2011: The primary meme that emerged in the week after the Google’s CEO switch: Page’s ascension was about streamlining decision-making at Google and helping the company be more “nimble.”
2011: Microsoft’s Principal Scientist of Bing left to join the Twitter team.
2011: When Demand Media, widely described as a “content farm,” went public it quickly racked up a valuation higher than the New York Times.
2011: He said his new focus would be on external things like “customers, partners, deals, M&A, government, press, publicity and marketing.”
2010: It was a way of seeing customized search results based on the people in your social network.
2010: Yahoo was rolling out updates to crawling, indexing, and ranking algorithms.
2010: The Firefox browser that was shipped in Ubuntu would be configured to use Yahoo as the default search engine.
2010: It aimed to be a place where people could get and share recommendations about local businesses.
2009: For search marketers looking at social media, how did it measure up? Which social media sites were most “search like?”
Yahoo Q4 Shows Operating Loss; CEO Bartz: ‘This Is Not A Company That Needs To Be Pulled Apart And Left For The Chickens’
2009: Revenues were $1,806 million for the fourth quarter of 2008, a 1 percent decrease compared to $1,832 million for the same period of 2007.
Search Biz: Yahoo Earnings, Google Lobbying, Tech Stimulus, Best Places To Work & Making PCs ‘History’
2009: Google was set to ramp up lobbying and other political efforts to push its agenda through the labyrinth of Washington policymakers.
2009: The search queries were used as evidence of the husband’s guilty mind.
From Search Marketing Expo (SMX)
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
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