Categoria: Tendências

Learn how to balance upper and lower-funnel budgets across paid search and social, backed by research, frameworks, and practical strategies to drive long-term growth. The post How Much Of Your Paid Media Budget Should Be Allocated To Upper Funnel? appeared first on Search Engine Journal.

James LePage, co-lead of the WordPress AI team, explains how SEO applies to AI agent content consumption. The post Head Of WordPress AI Team Explains SEO For AI Agents appeared first on Search Engine Journal.

Google’s John Mueller explains why free subdomain hosting services attract spam and make it harder for legitimate sites to gain search visibility. The post Google’s Mueller: Free Subdomain Hosting Makes SEO Harder appeared first on Search Engine Journal.

2026 is shaping up to be the year that the rest of the platforms join YouTube in turning the screw on traditional TV.

The joint venture is involved in multiple pitches for businesses with a strong U.S. base and international aspirations, while visiting pitch consultants to make sure it’s part of the consideration set. 

As Super Bowl ad prices climb, Avocados From Mexico is leaning further into an AI activation designed to drive engagement and utility in real time.

Google’s John Mueller acknowledges phantom noindex errors in Search Console reflect hidden indexing signals surfaced during Googlebot access. The post Google On Phantom Noindex Errors In Search Console appeared first on Search Engine Journal.