Categoria: Tendências
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I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete
PPC is moving past keywords as AI-driven systems redefine targeting, forcing marketers to focus on intent, data quality, and post-click performance. The post I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete appeared first on Search Engine Journal.
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Marketers strain to juggle media budgets, AI and high expectations from CEOs
A new survey reveals sustained pressure on budgets as CMOs struggle to deliver on marketing goals and AI objectives.
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Google Ads Will Limit Access To Older Reporting Data
Google Ads will impose new access limits on historical reporting data available to advertisers in the interface and APIs. The post Google Ads Will Limit Access To Older Reporting Data appeared first on Search Engine Journal.
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How To Improve Diagnostic Communication With AI Assisted 3D Medical Animation
How To Improve Diagnostic Communication With AI Assisted 3D Medical Animation Diagnostic communication is a central part of healthcare because the clarity of information between clinicians and patients affects medical results. Medical information is detailed and verbal explanations or static images are often not enough to explain physical […] The post How To Improve Diagnostic…
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How To Use Customer Insights To Shape Video Advertising Content
How To Use Customer Insights To Shape Video Advertising Content The key to successful video advertising is to know your audience to create something that resonates and works. Customer insights form the basis to create relevant, timely and purposeful content. Instead of making assumptions, companies that research the […] The post How To Use Customer…
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Inside Expedia’s year-long partnership with mega creator IShowSpeed
Expedia partnered with mega creator IShowSpeed on a record-setting livestream and year-long campaign to target Gen Z audiences.
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Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough?
Dentsu just retained Heineken’s global business, and apparently the new CEO was involved. Should he take the heat for losing Microsoft? Most say no.
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The case for and against agentic media buying
Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help – or hinder – accountability.
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Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search
While AI-generated search results are still relatively new compared to traditional search results, marketers are deeply feeling the effects.
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‘Google doesn’t care that it’s terrible’: Brand, agency execs air frustrations with The Trade Desk, Google’s Performance Max, Meta’s Advantage+
Think transparency is hard to come by in programmatic advertising? Well, get a bunch of brand and agency executives in a room, and they’ll get super transparent about how opaque the digital ad market has become.