Categoria: Tendências

WordCamp SEO panelists say AI visibility depends less on chasing clicks and more on branding, clarity, entity optimization, and structured data. The post SEO Panel Agrees: Brand Is The New Backlink For AI SEO appeared first on Search Engine Journal.

Search is diversifying fast. Google’s financials, AI Mode growth data, and Discover’s potential reveal what’s really coming next. The post What The Future Of Google Looks Like appeared first on Search Engine Journal.

Feed, structured data, website: three layers, three teams, one goal. Here’s the case for SEO taking a seat at the Merchant Center table. The post Why Your Product Feed Is An SEO Asset (And Who Should Own It) appeared first on Search Engine Journal.

Learn how rtCamp improved its AI visibility, strengthened security positioning, and increased favorable AI sentiment to 100% in one month.

Find out how marketing executives view AI search and its rapid growth in the digital landscape of search engines. The post AI Search In 2026: Five Findings From 300 Enterprise Marketing Execs appeared first on Search Engine Journal.

This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts.

A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be the solution.

Walmart executives are beginning to take a more international approach to growing the retailer’s higher-margin businesses.

For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a Digiday+ Research survey.

Anthropic Fable 5 is its most capable public AI model yet, designed for coding, research, and project-scale work. The post Claude Fable 5 “Feels Next Level” appeared first on Search Engine Journal.