Categoria: Tendências
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Is WordPress Too Complex For Most Sites?
Yoast SEO co-founder shares that most sites don’t need content management systems like WordPress anymore. The post Is WordPress Too Complex For Most Sites? appeared first on Search Engine Journal.
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5 GEO Strategies To Make AI Search Engines Recommend Your Brand In 2026
Stop being invisible to AI search. These 5 strategies will get your brand cited and recommended by AI engines. The post 5 GEO Strategies To Make AI Search Engines Recommend Your Brand In 2026 appeared first on Search Engine Journal.
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Media Buying Briefing: Horizon’s Bob Lord on the ways agencies have to adapt to survive today
Lord believes the lack of transparency across the agency world is something that AI can improve upon.
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A year after Unilever, the ad-funded creator economy is still catching up to its own ambition
Creators had already become too big to ignore. Now, for a different set of reasons entirely, it has become too important to get wrong.
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News/Media Alliance signs AI licensing deal to unlock recurring RAG revenue for small and mid-sized publishers
The News/Media Alliance has signed an AI licensing deal that lets its 2,200 publisher members opt in to monetizing RAG-driven enterprise demand.
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Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin
As audit fallout escalates, the deeper conflict points to a structural power shift in programmatic advertising.
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What happens when agency execs negotiate against AI agents
I created a game that has AI agents represent buyers and sellers in an ad deal. Then I asked Wpromote’s Skyler McGill and Butler/Till’s Ryan Lammela to test it out.
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Joint signings highlight growing convergence between creator and Hollywood agencies
What a spate of joint signings between Reign Maker Group and Paradigm Talent Agency tells us about diversifying talent and owning media in the creator economy.
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Alibaba targets $100B in AI and cloud revenue over 5 years as its vision for the agentic era comes into focus
During its latest quarterly earnings report on Thursday, Alibaba reported revenue that fell below analyst expectations.
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Google Tested AI Headlines In Discover. Now It’s Testing Them In Search
Google is testing AI headline rewrites in Search using similar language to the earlier Discover test that became a feature. The post Google Tested AI Headlines In Discover. Now It’s Testing Them In Search appeared first on Search Engine Journal.