Categoria: Tendências
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Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage
in a world where the tools are everywhere and the output is indistinguishable, taste is the last thing that actually compounds.
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Why Coca-Cola has made World Cup TV ads one part of its sports marketing play
The new Powerade World Cup 2026 campaign takes a 360 approach across social, digital, and traditional TV advertising to maximize impact.
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Google May Expand Unsupported Robots.txt Rules List
Google may expand its unsupported robots.txt rules list using HTTP Archive data and could broaden how it handles common misspellings of disallow. The post Google May Expand Unsupported Robots.txt Rules List appeared first on Search Engine Journal.
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Google Adds View-Through Conversion Optimization To Demand Gen
Google adds view-through conversion optimization to Demand Gen and expands Commerce Media Suite support. The post Google Adds View-Through Conversion Optimization To Demand Gen appeared first on Search Engine Journal.
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OpenAI’s Crawler Docs Now List OAI-AdsBot For ChatGPT Ads
OpenAI’s public crawler docs now list OAI-AdsBot, a bot that may visit pages submitted as ChatGPT ads to check policy compliance and ad relevance. The post OpenAI’s Crawler Docs Now List OAI-AdsBot For ChatGPT Ads appeared first on Search Engine Journal.
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The Real Reason Your SEO Team Hasn’t Made The AI Transition Yet
Enterprise teams must run parallel SEO and AI workflows while building dedicated ownership and measurable transition frameworks. The post The Real Reason Your SEO Team Hasn’t Made The AI Transition Yet appeared first on Search Engine Journal.
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Affiliate Revenue Isn’t Just Digital Anymore, It’s Operational
Affiliate Revenue Isn’t Just Digital Anymore, It’s Operational Affiliate marketing has long been framed as a purely digital channel, with links, clicks, conversions, and commissions. That definition is now outdated. What was once a marketing tactic has quietly evolved into something much bigger: an operational system that connects […] The post Affiliate Revenue Isn’t Just…
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How to Make AI Headshots Look More Realistic
How to Make AI Headshots Look More Realistic In 2026, AI has infiltrated both sides of the job recruitment process. Companies rely on AI software to conduct mass-scale job interviews, attribute scores, and allow human recruiters to quickly filter the top 10% of candidates. On the other side […] The post How to Make AI…
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Why Great Content Is No Longer Enough & What Beats It In AI Search
How AI-driven search is redefining success by prioritizing cited, retrievable content over traditional traffic and clicks. The post Why Great Content Is No Longer Enough & What Beats It In AI Search appeared first on Search Engine Journal.
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Why Google Has Changed & Who’s Really Paying for It
Why Google is evolving into a more “engaging” platform, and what declining engagement from younger users means for search and publishers. The post Why Google Has Changed & Who’s Really Paying for It appeared first on Search Engine Journal.