Categoria: Tendências

This summer’s SEO reading list isn’t about stepping back. It’s about keeping up with a restructuring of search that’s already underway. The post What SEOs Should Read Before Labor Day, 5 Books For A Transformative Summer appeared first on Search Engine Journal.

Google positions itself as the benchmark for SEO and AEO/GEO advice and questions third-party SEO tools, data and services. The post Google’s New Guidance Claims Authority Over SEO, Tools, And AEO/GEO appeared first on Search Engine Journal.

Google is beginning to let websites opt out of AI search, but the click data needed to make that decision isn’t available yet. The post Google Gives Sites AI Search Opt-Out, But Not The Data To Use It appeared first on Search Engine Journal.

Is your page contributing something an AI agent can’t already get from the user’s own data? Here’s how blended retrieval changes that calculus. The post Your Next AI Visitor Will Know Who Sent It appeared first on Search Engine Journal.

Google now encourages FTC complaints in its SEO hiring guidance, while cautioning about AI SEO services, SEO tools, and misleading claims. The post Google’s Updated Guidance Urges FTC Complaints Against Shady SEOs appeared first on Search Engine Journal.

Google has documented a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and directions into GA reports. The post Google Analytics Is Adding Google Business Profile Data appeared first on Search Engine Journal.

Marketing expert Ann Handley reframes AI literacy as judgment literacy, emphasizing when to avoid AI rather than perfect prompts. The post AI Literacy Is Not Prompt Literacy. Ann Handley Says It’s Judgment Literacy appeared first on Search Engine Journal.

Google co-founder Sergey Brin says AI is heading toward AGI, but can’t explain what comes next. The post Google’s Sergey Brin Sees A Path To AGI But Not Beyond It appeared first on Search Engine Journal.