Categoria: Tendências
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Forrester’s principal media report: It’s here to stay, so wise up on how to use it
The report acknowledges that the practice of principal media will only grow, but it offers ways to increase transparency around the opaque process.
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Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis
The comeback story X wants told, and the ad business it actually has.
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The EC further pushes to rein-in Google’s ad tech monopoly
The preliminary findings order billions in damage payments and reserve the right to force a sell-off, echoing regulators across the globe.
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Beverage brands update Dry January marketing based on changing consumer habits
Today, people generally seek balance when pursuing their personalized wellness goals in a new year.
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Google Health AI Overviews Cite YouTube More Than Any Hospital Site
A study of 50,807 German health queries finds Google AI Overviews cite YouTube most, as Google pulls some health summaries after a Guardian report. The post Google Health AI Overviews Cite YouTube More Than Any Hospital Site appeared first on Search Engine Journal.
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All In One SEO WordPress Vulnerability Affects Over 3 Million Sites
A vulnerability in the popular AIOSEO plugin affecting up to 3 million sites is in addition to the six found in 2025. The post All In One SEO WordPress Vulnerability Affects Over 3 Million Sites appeared first on Search Engine Journal.
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SEO Is No Longer A Single Discipline
Duane Forrester explains why SEO still has a core, but no longer fits into a single lane as discovery multiplies across systems and interfaces. The post SEO Is No Longer A Single Discipline appeared first on Search Engine Journal.
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Survey: Publishers Expect Search Traffic To Fall Over 40%
A Reuters Institute survey finds publishers expect search traffic to drop over 40% in three years as AI answer engines expand. The post Survey: Publishers Expect Search Traffic To Fall Over 40% appeared first on Search Engine Journal.
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Building A Brand Is Not A Strategy, It Is A Starting Point
“Build a brand” is incomplete advice. This article explains how SEO actually contributes to visibility, trust, and long-term demand. The post Building A Brand Is Not A Strategy, It Is A Starting Point appeared first on Search Engine Journal.
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Building AI-Enhanced Marketing Campaigns on a Startup Budget
Building AI-Enhanced Marketing Campaigns on a Startup Budget AI-driven marketing has changed the game for businesses. From Netflix’s recommendation engine to Coca-Cola’s art co-creation platform, we have seen how leveraging artificial intelligence can boost engagement, strengthen branding, and generate profits. Businesses that can hire AI developers to create […] The post Building AI-Enhanced Marketing Campaigns…
