Categoria: Tendências

AI visibility ROI can’t be measured in clicks because clicks were never part of the design. Here’s the framework shift before the spreadsheet catches up. The post The ROI Problem With AI Traffic Nobody Is Measuring Correctly appeared first on Search Engine Journal.

Every “Mt. AI” traffic crash tells the same story: volume without editorial strategy will always hit Google’s quality threshold eventually. The post Google’s Quality Threshold Is Quietly Killing Scaled AI Content appeared first on Search Engine Journal.

Over the coming weeks it will start testing ads in its ChatGPT AI-powered chatbot in the U.K., Brazil, Japan, South Korea and Mexico.

AI ads aren’t mysterious once you know the rules. Here’s how to access inventory, set expectations, and build budget that actually works. The post How To Leverage AI Ad Placements And Are They Worth It? – Ask A PPC appeared first on Search Engine Journal.

Google’s John Mueller answers if Preferred Sources overrides ranking signals. Could it be a “trust button” signal? The post Google Answers If Preferred Sources Overrides Low Quality Signals appeared first on Search Engine Journal.

Google started rolling out UCP-powered checkout to product listings to allow buying directly on the SERP.

Omnicom confirmed the move, which is seen by one analyst as a move to fold outcomes into the media investment abilities of the holdco.

Amid declining referral traffic and programmatic ads, publishers are beginning to see meaningful revenue from AI licensing deals.

Digiday caught up with Carolina Cespedes of GoGo Squeez, Remy Stiles of agency Kepler and Oz Etzioni of Clinch, as well as Possible’s co-founder and owner.

Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.