Categoria: Tendências

A peer-reviewed study finds LLMs often prefer AI-written content over human text in pairwise tests. The post AI Systems Often Prefer AI-Written Content, Study Finds appeared first on Search Engine Journal.

Google makes Merchant API generally available and announces plans to sunset the Content API. New features include order tracking, issue resolution, and Product Studio. The post Google Makes Merchant API Generally Available: What’s New appeared first on Search Engine Journal.

ROAS looks great in reports, but it can distort your strategy. Here’s how to rethink your KPIs for long-term growth, not just short-term wins. The post Why CMOs Should Rethink ROAS As A North Star Metric appeared first on Search Engine Journal.

Ways to rank in AI Overviews include focusing on long-tail queries, carefully structuring content, etc.

Learn what Google AI Mode is, how it changes SEO, and the key steps you can take to get your content featured in it.

A software engineer fed up by SEO spam in mainstream search engines creates a brand new one from scratch. The post Tired Of SEO Spam, Software Engineer Creates A New Search Engine appeared first on Search Engine Journal.

From AI disruption to vanishing attribution, this breakdown of CMO challenges offers a realistic view and tactical path through one of marketing’s most volatile years. The post Why The Last Year Has Been The Biggest Challenge For CMOs appeared first on Search Engine Journal.

What JavaScript is, how it works on websites, and why it matters for SEO, user experience, and site health.