Categoria: Tendências
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Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well
Why regular PPC audits matter, how to approach them strategically, and what to look for when evaluating spend, performance trends, and campaign management styles. The post Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well appeared first on Search Engine Journal.
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The 4 Best Social Media Scheduler Apps to Boost Engagement in 2025
The 4 Best Social Media Scheduler Apps to Boost Engagement in 2025 Managing your social media presence isn’t just about staying active — it’s about staying ahead. Whether you’re a solo content creator, a small business owner, or part of a growing team, scheduling and automating your social […] The post The 4 Best Social…
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The Truth About LLM Hallucinations With Barry Adams
Shelley Walsh speaks with Barry Adams on why AI search sacrifices accuracy for convenience – and why publishers can’t afford to play along. The post The Truth About LLM Hallucinations With Barry Adams appeared first on Search Engine Journal.
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7 Content Editing Tools Recommended by Our Editors
Our recommended list of content editing tools includes Content Optimizer, ChatGPT Canvas, and Grammarly.
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Your Next Time Saver: How To Use AI To Save Time On Hosting Maintenance, Agency Edition
Find out how effective hosting maintenance can boost your efficiency and prevent website crises for client sites. The post Your Next Time Saver: How To Use AI To Save Time On Hosting Maintenance, Agency Edition appeared first on Search Engine Journal.
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WPP’s clients see Mark Read’s exit as both a risk and an opportunity
With Read on his way out and Mars pulling back,, WPP has fewer assumptions to rely on.
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Known quietly grades the work of bigger agencies as it tries to empower the word ‘agency’
The Skeptic app/platform developed over the last few years is being used by some clients to back-check media planning and investment.
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Media Briefing: Reddit becomes a more noticeable source of publisher traffic
As generative AI eats into search traffic, publishers are increasingly turning to platforms like Reddit to drive audiences to their sites.
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Pinterest ramps up programmatic efforts with latest Amazon hire
Chip Jessop, Amazon’s former director of global accounts and North America adtech sales, joined the visual search platform on May 27 as its first head of programmatic.
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Digiday+ Research: Cannes attendance slated to increase for third year, but cost is a big obstacle for marketers
Attendance at Cannes looks like it will increase for the third year in a row, but cost is keeping many people (especially marketers) at home this year.