Categoria: Tendências

PayPal, which has offered advertising since October 2024, is going live with a new tool for onsite and offsite advertisers.

Here’s what we can tell you about Cannes Lions 2025 so far.

The job market has never been easy to navigate. But between tightened marketing budgets, agency consolidation and economic headwinds, the job market is as convoluted as ever.

MediaSense’s managing partner and industry fixer is one of the digital media world’s best kept secrets as he guides clients to their agency selections.

Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected. The post Google Retires 7 Structured Data Features To Streamline Search Results appeared first on Search Engine Journal.

Google’s CEO addressed concerns about AI search replacing traditional web links in its ongoing evolution of Search The post Google CEO Sundar Pichai Discusses Fate Of The Human-Created Web appeared first on Search Engine Journal.

Google confirms Lens, Discover, and Voice Search are experiencing disruptions, potentially affecting traffic for many sites. The post Google Outage Disrupts Lens, Discover, & Voice Search Results appeared first on Search Engine Journal.

Why Google’s SEO advice often sounds vague: Search Relations team explains the reasons behind “it depends” answers. The post Google Search Team Explains The “It Depends” Response appeared first on Search Engine Journal.

This WTF guide, sponsored by Index Exchange, explores what sell-side decisioning is, how it is reshaping the programmatic supply chain and how both publishers and marketers can benefit from applying inventory, audience and quality insights using data available from the supply side to help make buying smarter, faster and more precise. Historically, programmatic decision-making has

With programmatic processes speeding up, publishers and SSPs can do more merchandising of impressions before they are put up for auction through sell-side decisioning tactics.