Categoria: Tendências
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AP makes its archive AI-ready to tap the enterprise RAG boom
It’s a strategy that should secure its future as an information data repository for the AI era, and widen its customer base to include more enterprise clients by meeting their AI needs,
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How brands are trying to optimize, outsmart AI answer engines across the zero-click landscape
AI answer engines are prompting marketers to rethink strategies for brand visibility and content optimization in a rapidly evolving, zero-click search landscape.
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Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit
Amazon’s DSP has seen a growth in advertisers’ use of and preference for the platform over the last year and a half, as others such as The Trade Desk and Google have lost some clout with advertisers.
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Walmart adds AI-generated audio summaries to select product pages
Walmart has added such audio summaries to product pages on its app for more than 1,000 premium beauty products.
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Google Warns Against Relying On SEO Audit Tool Scores
Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal. The post Google Warns Against Relying On SEO Audit Tool Scores appeared first on Search Engine Journal.
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Google Performance Max Adds Waze Ads And Channel Reporting
Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. The post Google Performance Max Adds Waze Ads And Channel Reporting appeared first on Search Engine Journal.
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Google Finance Gets AI Deep Search & Prediction Market Data
Google Finance adds Deep Search for complex research, prediction markets data from Kalshi and Polymarket, and enhanced earnings tracking. The post Google Finance Gets AI Deep Search & Prediction Market Data appeared first on Search Engine Journal.
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Analyzing The 8 Best Content Marketing Courses
On the surface, most content marketing courses look the same. They all offer video courses on roughly the same topics… Continue Reading The post Analyzing The 8 Best Content Marketing Courses appeared first on Copyblogger.
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The New Optimization Stack: Where SEO Meets AI Retrieval
The discovery stack is evolving from crawl and index to retrieval and reasoning, changing how authority and attribution are built. The post The New Optimization Stack: Where SEO Meets AI Retrieval appeared first on Search Engine Journal.
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Deploying Agentic AI For SEO: A Playbook For Technology Leaders
This playbook outlines how agentic AI transforms SEO into a cross-functional discipline blending data, product, and user experience. The post Deploying Agentic AI For SEO: A Playbook For Technology Leaders appeared first on Search Engine Journal.
