Categoria: Tendências

Bill Hunt reveals why CEOs must manage their websites like factories for digital value creation, not expenses buried in marketing budgets. The post Questions The CEO Should Be Asking About Their Website (But Rarely Does) appeared first on Search Engine Journal.

Five expert strategies for increasing visitors to informational sites and outperforming competitors. The post Five Ways To Boost Traffic To Informational Sites appeared first on Search Engine Journal.

As more media environments become points of purchase, attribution and measurement remain the thorn in the side of commerce execs.

Digiday has compiled a scorecard grading AI platforms to make sense of the growing number of players in the AI content licensing market.

YouTube is ramping up efforts to get TV’s largest advertisers to move more of their budget into its platform.

Mylow, a shopping assistant powered by ChatGPT that launched in March, is already driving double the conversion rate for online shoppers.

This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.

Apple’s updated Safari browser enables site owners to more accurately track critical Core Web Vitals metrics. The post Apple Safari Update Enables Tracking Two Core Web Vitals Metrics appeared first on Search Engine Journal.

This State of the Industry report, sponsored by IntentIQ, explores how brands, agencies, publishers and retailers are targeting audiences and building more transparent and measurable identity strategies. From publishers and media companies to brands and agencies, industry players are navigating a fragmented and rapidly evolving digital landscape — making identifying and targeting audiences more complex