Categoria: Tendências

Search Console reported 51,000 URLs as “Indexed, though blocked by robots.txt,” and Google says that’s not necessarily a problem. The post Google Explains Why URLs Blocked By Robots.txt Can Still Be Indexed appeared first on Search Engine Journal.

Most of the web’s reading is now done by bots. For anyone publishing online, the rules on access, quality, and cheating no longer hold. The post Written For Readers Who Don’t Read appeared first on Search Engine Journal.

AI retrieval systems reward semantic precision over content volume, making excessive publishing counterproductive for modern SEO visibility. The post Why Publishing More Content Is Making Your SEO Worse appeared first on Search Engine Journal.

Google updated its guidance to strike a less discouraging tone about the use of LLMs.txt, special markup, and markdown for AI SEO. The post Google’s Updated Guidance Now Says It’s “Fine” To Use LLMs.txt For AI SEO appeared first on Search Engine Journal.

OpenAI wants to automate the last thing advertisers still do themselves.

Synthetic data solutions promise time savings, but most agencies only trust them so far. WPP’s latest partnership is set to push the envelope into programmatic buying.

Cannes Lions 2026 is gearing up to be the advertising industry event’s biggest bet on creators yet. 

Under the leadership of new CEO Elliott Hill, Nike has been enacting a new strategy called the “Sport Offense.”

Le Monde is “figuring out” how to maintain its subscription partnership with readers who use AI agents rather than its homepage or app.

This WTF guide, sponsored by Talon.One, explores how brands can make their loyalty and promotions agent-ready, as agentic commerce evolves from a theoretical concept into practical applications, and AI agents begin to handle the end-to-end shopping journey for consumers. Agentic commerce has quickly become a hot industry topic, as the technology evolves from a theoretical